How to Build and Maintain a Great Online Reputation

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Building an online reputation is one of the biggest challenges most businesses face. Yet, it is a must-have in the daily operations of any business to become successful in today’s market. With the rise of social media, it is easy for consumers to leave a comment on your page or publish posts about your products and services. Word-of-mouth referrals travel fast […]

Mortgage Marketing Ideas: How to Make Your Mortgage Company Stand Out

In the fast-paced world of mortgage lending, competition runs high, and making a lasting impression on potential clients is no small task. To thrive, your mortgage company requires more than just an exceptional product; it demands savvy marketing approaches that distinguish it from the rest. In this comprehensive guide, we’ll lead you through the crucial […]

5 valuable marketing insights we can learn from Taylor Swift

With 40 American Music Awards, 12 Grammy Awards, an Emmy Award, and 29 Billboard Music Awards, among other accolades, Taylor Swift is undoubtedly one of the best artists in the music industry. Her strategic approach to marketing and branding has elevated her from a talented singer-songwriter to a global superstar. In this blog post, we […]

Trade Secrets for a Successful B2B Marketing

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B2B marketing stands for business-to-business marketing. It differs from B2C (business-to-consumer) in the way that its target clients are businesses and organizations, not individuals. Companies that sell products and services such as SaaS and electronic products use B2B marketing strategies to generate leads and close potential deals. In the past, B2B companies relied on traditional […]

35 Reasons Why Mortgage Lenders Should Consider PPC Advertising

The future of mortgage marketing is digital. Gone are the days when you have to list your business on yellow pages or pay for print ads to get your brand seen by your target customers. In this digital age, people can easily find businesses with just a few clicks of a button. This online transformation […]

45 Tips to Maximize Social Media for your Insurance Company

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About 80% of businesses are using social media to promote themselves. With roughly 3.7 billion social media users all over the world, companies need to be present on at least one platform. For insurance companies, social media can be a lead generation and sales tool. If companies implement the best and most-effective online marketing practices, […]