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Category Archives: Online marketing

Why Fresh Content Is Important for Your Website and SEO

Why Fresh Content Is Important for Your Website and SEO

You have been contemplating running a content marketing campaign. Chances are, you came across the expression, “Content is King” as you did your research. However, in this age…
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Beginner's Guide for Measuring Your Content Marketing Success

Beginner’s Guide for Measuring Your Content Marketing Success

Your content marketing success revolves around three main elements. Creating valuable content comes first. Next is publishing and distributing that content to the right channels.…
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How to Build and Maintain a Great Online Reputation

How to Build and Maintain a Great Online Reputation

Building an online reputation is one of the biggest challenges most businesses face. Yet, it is a must-have in the daily operations of any business to become…
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Instagram Algorithm 2018

Instagram Updates for 2018: How to Make the Most of It

If you have been marketing through Instagram, it is likely you have come across its countless updates in the past. Just when you thought you…
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benefits of content marketing

The Benefits of Content Marketing for Your Brand

You probably have heard that “content is king”. But, are you maximizing your content as part of your digital marketing strategy? Content marketing is one of the…
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email marketing

The Top Five Benefits of Email Marketing

Email has been around for many years and yet it continues to be the prime mode of communication between businesses and customers. Despite…
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Creating Exceptional Content

Things that makes for an exceptional content

You wouldn’t want to waste your time and money on content that never converts, so it’s obviously necessary to have a strategy for…
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identifying your target audience

Identifying Your Target Audience the Smart Way

When it comes to digital marketing, identifying your target audience and understanding where they are at their purchase journey is what will make…
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Content Marketing Campaign

The basics for getting started with content marketing

If you want to do digital marketing right, you need to have a great content marketing campaign. Content marketing is the development of…
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Facebook Ads

Facebook Ads Targeting: Are You Speaking to an Empty Room?

Are you looking for one effective avenue that will target your specific market in no time? With hundreds of online platforms to market…
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