From Awareness to Advocacy: Mastering the 5 Phases of Needs-Based SellingĀ 

Before making a purchase, customers have to take a few steps. We call these steps the “customer journey.” It’s important for you to know and understand this process, even if your customers are not aware of it. It can make a big difference in getting the sale or watching customers go to your competition. So […]

Tailoring Your Social Media Strategy: How Your Goals Impact Post Creation

Depending on your social media goals, the approach you take in creating posts may differ slightly. It’s important to consider what you hope to achieve through your online presence. Are you aiming to build a personal brand or promote a business? Do you want to engage with a specific audience or reach a wider demographic? […]

Reasons Why Marketing Is Vital, Especially During a Recession

Marketing is often seen as an optional expense for businesses, especially during a recession. However, the truth is that it is a must-have for businesses to survive and thrive during challenging economic times. In this blog post, we outlined the reasons why marketing is essential during a recession and how it can help your business […]

Trade Secrets for a Successful B2B Marketing

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B2B marketing stands for business-to-business marketing. It differs from B2C (business-to-consumer) in the way that its target clients are businesses and organizations, not individuals. Companies that sell products and services such as SaaS and electronic products use B2B marketing strategies to generate leads and close potential deals. In the past, B2B companies relied on traditional […]

35 Reasons Why Mortgage Lenders Should Consider PPC Advertising

The future of mortgage marketing is digital. Gone are the days when you have to list your business on yellow pages or pay for print ads to get your brand seen by your target customers. In this digital age, people can easily find businesses with just a few clicks of a button. This online transformation […]

Understanding Pay Per Click and How It Can Help Your Insurance Company

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Lead generation is one of the most important aspects of marketing. Before a transaction becomes a sale, it starts first with a lead. Insurance agents, both new and seasoned, should know multiple ways how to generate leads. In the past, most insurance companies relied on traditional marketing tactics. Insurance companies would display their advertisements on […]