The Benefits of Content Marketing for Your Brand
You probably have heard that “content is king”. But, are you maximizing your content as part of your digital marketing strategy? Content marketing is one of the most practical, effective and useful marketing strategies in this digital age. In today’s post, we compile the top benefits of content marketing and the ways it can do wonders for your brand when done right. Top Benefits […]
Choosing the Best Length of Content for Your Website: Short-Form Vs Long-Form
How long should your content be? That is probably one of the most common questions content writers come across. Technically, a 400-word article is enough for it to be indexed by Google. However, adding a lot more words can amplify your content, educate your readers more deeply, position your brand as a thought leader, and […]
Four Main Elements of a Good Editorial Calendar
Content marketing is a long-term strategy to captivate, convert, and retain customers. It can be difficult to keep a long-term strategy running smoothly without tools to manage it all. And one of the most powerful tools you can use is the editorial calendar. Whether you are developing content for your landing page, an infographic for your blog, or a hot topic on Facebook, an […]
How to Use Guest Blogging as Part of Your Content Strategy
If you have been developing content, you might have considered using guest blogging as part of your strategy. For those who are not familiar with it – guest blogging is when you write a post for a blog that is not your own or when you feature another writer’s content on your blog. Let us look at how […]
Why Fresh Content Is Important for Your Website and SEO
You have been contemplating running a content marketing campaign. Chances are, you came across the expression, “Content is King” as you did your research. However, in this age of information overload, we could not agree more that “Fresh Content is King.” In fact, a lot of digital marketing and SEO experts have revised this popular phrase to emphasize the importance of fresh content […]
Beginner’s Guide for Measuring Your Content Marketing Success
Your content marketing success revolves around three main elements. Creating valuable content comes first. Next is publishing and distributing that content to the right channels. Then, when the first two elements are completed, you need to measure the success of your content marketing efforts. So are you reaching your content marketing goals? As a small business owner, […]
