How to Create Email Newsletters Your Customers Will Want to Read and Share

Email newsletters are a great way to connect and engage with your customers and prospects. However, creating one, whether it is from scratch or with the use of templates, is not always that easy. More often than not, you have to take into account a handful of items when putting an email newsletter. You have […]

A Starter Guide for Using SEO to Improve Your Content Campaign

A Starter Guide for Using SEO to Improve Your Content Campaign

We already know that search engine optimization (SEO) is a powerful tool for content marketers. As Andy Betts, CMO Advisor and Content Evangelist from BrightEdge, said “SEO, alone, is not enough to guarantee success. Content marketing, alone, is not enough to guarantee success. Together, they build a better customer experience. There’s a massive opportunity for people who […]