Common PPC Mistakes and How to Avoid Them

Common PPC Mistakes and How to Avoid Them

Pay-per-click (PPC) marketing as defined by WordStream is a way of using search engine advertising to generate clicks to your website, rather than earning those clicks organically. Do you see those ads appearing on top of Google’s search results page?  That is PPC advertising. Below is an example. Through PPC advertising your business becomes visible to consumers looking for […]

What are Short Tail and Long Tail Keywords?

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Keywords are another big factor that can make or break your on-page SEO. When deciding which keywords to use, doing a careful keyword research is important. But which type of keywords should you focus on? Should you be using short tail keywords? Or are long tail keywords better for your business? What are short tail keywords? Also known as ‘head terms’, short tail keywords […]