Common PPC Mistakes and How to Avoid Them

Common PPC Mistakes and How to Avoid Them

Pay-per-click (PPC) marketing as defined by WordStream is a way of using search engine advertising to generate clicks to your website, rather than earning those clicks organically. Do you see those ads appearing on top of Google’s search results page?  That is PPC advertising. Below is an example. Through PPC advertising your business becomes visible to consumers looking for […]