Top Three Techniques In Increasing Blog Traffic

You have dedicated so much already on your blog. Now that it looks established, it is time to improve its traffic. However, increasing blog traffic can be quite tedious, and chances are, you are not sure where to start. In this post, we share certain techniques you can use to get more traffic and make your blog grow. And the […]

A Starter Guide for Using SEO to Improve Your Content Campaign

A Starter Guide for Using SEO to Improve Your Content Campaign

We already know that search engine optimization (SEO) is a powerful tool for content marketers. As Andy Betts, CMO Advisor and Content Evangelist from BrightEdge, said “SEO, alone, is not enough to guarantee success. Content marketing, alone, is not enough to guarantee success. Together, they build a better customer experience. There’s a massive opportunity for people who […]

Common PPC Mistakes and How to Avoid Them

Common PPC Mistakes and How to Avoid Them

Pay-per-click (PPC) marketing as defined by WordStream is a way of using search engine advertising to generate clicks to your website, rather than earning those clicks organically. Do you see those ads appearing on top of Google’s search results page?  That is PPC advertising. Below is an example. Through PPC advertising your business becomes visible to consumers looking for […]

Effective Tactics for Writing Meta Descriptions

writing meta descriptions

Writing meta descriptions is an essential activity in your SEO campaign. Meta descriptions provide a concise summary of a page’s content alongside the metadata in your website’s HTML code. If you are not sure what a meta description looks like, it is the snippet of text that is displayed in the search engine results underneath a […]

What are Short Tail and Long Tail Keywords?

boost media group

Keywords are another big factor that can make or break your on-page SEO. When deciding which keywords to use, doing a careful keyword research is important. But which type of keywords should you focus on? Should you be using short tail keywords? Or are long tail keywords better for your business? What are short tail keywords? Also known as ‘head terms’, short tail keywords […]

How to Use Guest Blogging as Part of Your Content Strategy

boost media group

If you have been developing content, you might have considered using guest blogging as part of your strategy. For those who are not familiar with it – guest blogging is when you write a post for a blog that is not your own or when you feature another writer’s content on your blog. Let us look at how […]