Every year, the digital marketing landscape changes. Therefore, as digital marketers, you need to do everything to stay in touch with the latest digital marketing trends. 2021 has been eventful, and as we move into 2022, the digital marketing landscape is set to change even more. Now more than ever, you need to have a digital strategy that incorporates some of the top digital marketing trends. Read on as we discuss some of the best techniques you can use in your digital marketing strategy for 2022.
Conversational Marketing
The way businesses and customers interact and communicate online is quickly changing. Your customers expect a customized and personal experience when they contact your business, which means that you have to do more than just the bare minimum to retain them.
Conversational marketing allows you to offer your customers a personalized experience while enabling your business to save on time and resources and scale. In addition, conversational marketing will allow you to foster a genuine relationship with your customers while minimizing friction with them.
You allow your customers to genuinely tell you how they feel about your brand. Then, you can listen to them actively to develop appropriate solutions across different communication channels. Therefore, it is crucial to include conversational marketing into your marketing strategy.
Some of the channels through which businesses achieve conversational marketing include chatbots, live chats, phone calls, social media, and short messages.
The benefits of using conversational marketing channels to communicate with your clients include:
* 24/7 availability. Your customers will appreciate you putting their needs first when you work beyond office hours. You can use bots to reply to their queries in real time.
* Understanding your audience. These platforms help you know your audience better as they can help you pick up on customer knowledge and perceptions.
* Humanizing your brand. Using social media, chatbots, and live chat can help your outreach seem more natural. Instead of requiring your clients to fill in request forms, you can provide timely feedback and responses.
* Conversational marketing can be used alongside other tactics such as SEO and email marketing as multiple strategies could work together for your company’s good.
Social Media Marketing
Did you know that the average American uses social media for at least 2 hours daily?
What does this mean for businesses?
These same people are your customers, which means you need to be tapping into the power of social media to reach out to them and advertise your products or services appropriately.
You can use social media platforms such as Facebook, Instagram, and Twitter to reach out to clients and advertise your products. Furthermore, social media marketing can help you increase brand awareness, drive traffic to your website, and increase product or service sales.
Other than using social media sites, you can make use of social media marketing avenues including microblogging, media sharing, community blogs, and social news to send marketing messages about your business and what it offers to clients.
Video Marketing
Now more than ever, video content is becoming crucial for businesses as more than 70% of consumers watch product videos. The skyrocketing numbers are understandable as video content is relatable, engaging, and visually appealing.
If you are a business owner, it is crucial to make your videos informative. You can make different videos, including teasers, testimonials, product demonstrations, and event recaps. Use these as a platform to show off products and educate clients on the same.
Search Engine Marketing and Voice Search
Currently, website browsing stands tall as one of the ways customers are searching for information online. Therefore, you must consider SEO as a major part of your digital marketing strategy.
It would be best to incorporate a combination of techniques to ensure that your content remains at the top position on different search engines, especially Google. The best way to ensure that your website ranks high on search engines is to write engaging content that catches and retains the reader’s attention. Furthermore, you need to invest in progressive web apps as these can help enhance the user experience and place you even higher in search engine results.
Apart from Search Engine Optimization, companies need to pay attention to the use of voice search. As it is, this trend is quickly taking center stage. It is predicted that in 2022 alone, up to 70% of consumers will forego physical shopping and shop using voice search. Therefore, voice search will become crucial if you want to maintain the lead in your industry. Plan your keywords efficiently to ensure that no matter the type of search a user does, you come out as one of the best.
Influencer Marketing
While influencer marketing has existed for years, many digital marketers have been shoving this idea to the bottom of the strategies they can use to woo new followers and customers. However, now more than ever, you need to invest in this digital marketing trend. Influencer marketing is valued at 13.8 billion dollars in 2021, and this figure is expected to rise even higher in 2022. In addition, influencer marketing helps provide context and relevance in the market since an influencer familiar with a particular audience is endorsing your product.
You may want to take advantage of this trend, especially if you are a business-to-business brand. For starters, traditional ad channels such as commercials, TV, and radio ads have become expensive, yet consumers are moving away from these platforms.
Secondly, your target audience is already getting bombarded with a lot of information through other digital marketing methods. So the best way to reach them is by cutting through the noise with the help of influencers.
Ensure that you have a well-defined approach to digital marketing when working with an influencer. In this way, you will create relatable content that resonates with your audience.
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