As 2021 comes to an end, and we set out for a new year, you are probably looking at your mortgage lead generation and wondering how to make it better. There is no better time to do this, as over 6 million houses are sold in the United States each year, and most people conduct thorough research, mostly online. Now more than ever, you need to take advantage of the untapped potential mortgage leads.
So, while the holidays are a time of merrymaking and happiness, you can start your year on a high note with the tips we give you for getting home purchase mortgage leads.
Mortgage leads comprise individuals who want to learn more about taking mortgages. As a business, you must have a flow of these leads to ensure a healthy and successful mortgage business in the long run.
So if you feel that you have been slacking in this past year, we have some valuable advice for you to help you take your mortgage lending business a notch higher in the coming year.
How To Generate Leads for Home Loans
Some of the most valuable tips we have for generating mortgage leads include:
Search Engine Optimization-SEO
SEO is one of the best and most efficient ways to rev up your mortgage loan leads on a low budget. In addition, your business can go higher in the results pages of different search engines through proper SEO techniques, which gives you a competitive edge over other businesses in the same industry.
Ideally, the idea is to get to the first page of the search engine results. However, with the fast-paced advances, being on the first page is not enough.
Most mortgage businesses aim to be in the first position just below Google Ads. Since many businesses are vying for this position, you need a viable strategy to help you compete. We outline them below:
A good keyword strategy
This is one of the most powerful strategies you can use to involve yourself in lead generation for mortgage lenders. You need to conduct keyword research and establish keywords with a high search volume, low competition, and high commercial intent.
To achieve this, you can use various tools including Ahrefs, UberSuggest, Keyword Everywhere, and Google Keyword Planner. By finding the right keywords, you can know which words to target.
Content is key
After finding the right keywords, you need to know how to use them. One of the best and most effective ways of using keywords is to create useful content that appeals to the user.
Having the right content can boost your position on the search engine as these people will click on your website, helping you draw in qualified organic traffic that you can convert to paying customers to your website.
A good idea is to write spectacular content coupled with quality images as these boost your chances of going higher in the search engine results.
Remember to use the keywords in the URLs, meta descriptions, and subtitles. Adding keywords in the meta descriptions improves click-through rates, and so does including them in subtitles.
You can combine this strategy with other valuable ones like listing your company in the relevant local directories as such combinations will help you get a mortgage to refinance leads for your business.
While SEO helps you draw traffic to your website organically, you can boost your efforts by using paid advertising. Paid advertising/Pay-per-click is one of the most effective advertising methods that you can use to generate more leads online.
You can use this strategy to get leads from spaces such as Facebook, Google, and Instagram. This form of advertising is affordable compared to billboards and other forms of advertisement.
It allows you to bid only on a certain keyword, and you only pay if people click on your ad on social media, Google, or any other digital platform.
One of the best ways to ensure that you get qualified leads is by buying qualified leads. Ideally, you will provide the mortgage lead seller with information about your ideal candidate.
They will then ask for a certain fee that you will pay, and then they will send you a list of potential candidates you will need to contact.
Ensure you set a budget to determine how much you are willing to pay and a company that suits your budget. Next, you need to ensure that you are getting quality leads that will close deals with you and not just a high quantity of leads that cannot convert.
Preferably, you need to invest in exclusive leads. Even though they may be more expensive, these leads are quality as you are the only broker with the leads.
Lastly, you may need to check out the return policy of your lead seller. Check if you can get your money back if you feel that the leads sold to you are not genuine. You can combine this strategy with networking with real estate agents as networking is a crucial way to get mortgage leads as well.
Social Media Advertising
Americans are increasingly spending their time online. You need to be where they are as a business, which makes social media one of the best ways to get new home purchase mortgage leads for your business.
You can utilize platforms such as Instagram, Facebook, LinkedIn, and Twitter to help you get your business name out in the field and establish an online presence that could prove worthy for your business.
Furthermore, these platforms can help you get the word out to the target groups as they usually allow you to target specific groups of people.
As you generate mortgage leads online, ensure you share pictures from past closings, client testimonials, and real estate listings.
Furthermore, you can join groups similar to your business on LinkedIn and Facebook, or send direct messages to your past clients and search for hashtags that may be useful for your business.
Lastly, you need to create quality content and share it online to become a force to reckon with in the mortgage industry.
While most mortgage leads companies to search for the right audience online, you can use billboard advertisements to acquire leads.
Even in a relatively small town, a good billboard can be a robust powerhouse that attracts the most qualified leads you could get for your mortgage company.
While they are considered expensive, a good billboard may be what your business needs to get to the next level.
Ensure you set a budget, know the location, and put the billboard in a place with high traffic so that as many people as possible can see it.
Categorize Your Leads and Follow them Up
Once you have established proper channels that allow mortgage leads to flow in, you need to invest in lead qualification to ensure that your effort and money do not go down the drain.
One of the best ways to do this is by looking at your mortgage sales funnel and categorizing the leads into marketing qualified leads and sales qualified leads.
Marketing qualified leads have taken actions such as signing up for e-books and case studies on your website.
They treasure the information you give, but they may not yet be ready to purchase as they are still researching your products. For this group of people, it is best to give them more information concerning their needs as it may help solve the problem they are encountering.
On the other hand, sales-qualified leads consist of those who have already done their research and have reached out to the sales team so they can further explore their options.
Therefore, it would be best to concentrate on these leads as they are ready to close and need constant follow-up.
You can use different channels, including emails, phone calls, person-to-person meetings, and even text messages to follow up on your leads.
It is best to follow up on your ad leads through email. However, if you have mortgage broker leads, you may need to follow up through phone calls. Ensure you are persistent, as this will help your leads make a decision.
Key Takeaways on Lead Generation for Mortgage Lenders
Getting your mortgage lending business to the next level requires careful strategy and ruthless execution.
As discussed above, some of the top ways to boost mortgage lead generation include the use of mortgage broker leads, billboards, social media, paid advertisements, search engine optimization, and categorizing and following up on your leads.
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We offer a comprehensive suite of services to empower your mortgage company. We can help you grow and thrive in the ever-changing digital marketing landscape. From data-driven digital marketing to brand awareness and ultimately lead generation, we’re here to help you reach your goals.