You wouldn’t want to waste your time and money on content that never converts, so it’s obviously necessary to have a strategy for creating exceptional content that isn’t only going to be read but also valuable enough that your customers are compelled to do business with you.
Whatever your content marketing objectives are, your content should focus on your target audience. Instead of promoting and selling your products or services, you need to offer content that informs, educates, entertains and tells a story. Sure, nothing comes easy with content marketing – it takes a whole lot of effort, time, and experiments – that is why we have put together some steps to make your life easier.
Read on to learn how you can craft content that improves customer experience, while also targeting your marketing goals.
Tips for creating exceptional content
Choose a topic
Coming up with content ideas is not always a walk in the park. Finding topics that connect with your readers can be challenging. The trick for picking the best topics all comes down to knowing your audience. Listen to what they have to say. Figure out what sparks their interests. Better yet, ask what motivates or frustrates them. (Here are other smart ways for defining your target audience.)
You might also want to take inspiration from blogs who have already stepped up their game. Alternatively, look for trending topics that might appeal to your audience. If you are having a difficult time looking for the right topics, consider online tools such as Buzzsumo and Alltop. They are great venues for identifying popular topics that might be relevant to your business.
Now that your queue is filled with great content ideas, it’s time to move on to the next step.
Do your homework
It is so easy to write when you are a seasoned blogger. But even if you are, there are still subjects you may not be so familiar with. Thus, it pays to do some research. One of the secrets to creating exceptional content is by spending substantial time for research. The internet is always a good start but make sure to cross-check your facts. And as much as possible, gather information from reliable sources only. Interviewing experts in the subject you are creating content about is another smart move you might want to try.
Whether it is a blog post, an infographic, or an ebook, the quality of your content always matters. Not only does it add credibility and value, it also establishes you as a thought leader and expert within your industry.
Make your content unique and memorable
While it is okay to use other blogs for inspiration, it is never okay to copy their posts. Copying another website’s work could put your SEO efforts at risk and result in severe consequences from Google. But well-researched and unique content is what will shoot up your search engine ranking.
Moreover, a unique content is likely to stick with your readers, compelling them to revisit your website or share it with their friends. Of course, make your content actionable too! Don’t be afraid to give people something to act on. Let your visitors know what you would like them to do. Do you want them to subscribe to your page? Sign up for membership? Or join your monthly newsletter? Take note, quality content comes with a quality call-to-action.
Be sure your content is usable
Content is not only about text, images or videos, it is also about the design. And the key to design lies in usability. This means that the content design makes it effortless for your readers to consume your information. A well-designed, intuitive website, app or online tool is a good example of a usable content.
Remember, your website holds a lot of information about you and if it is not easy to navigate, people will shy away from it. That said, perform a user-testing and seek for feedback. It is also important that they work well across multiple browsers and devices. To find out about building a company website that your customers will love to use, click here.
Are you already creating exceptional content for your customers? Boost Media Group offers content marketing solutions that work for any type of business or industry. Get in touch and together let’s turn your content from good to great!
