You have dedicated so much already on your blog. Now that it looks established, it is time to improve its traffic. However, increasing blog traffic can be quite tedious, and chances are, you are not sure where to start. In this post, we share certain techniques you can use to get more traffic and make your blog grow. And the best part about it, they are all free!
Three Proven Ways for Increasing Blog Traffic
Strategize Your Content
You probably have heard it million times already: “Content is King”. Why? When done well, content generates new sales and leads, adds value to your brand, builds engagement, and improves traffic.
As Shai Aharony, CEO of Reboot Online, said, “Content is the backbone of any drive to interact with your readers or customers. It is the most important opportunity you have to impress the reader with your knowledge, expertise or ethos. The quicker publishers realize this, the quicker their websites take the place they expect in the industry of their choice.”
Increasing blog traffic starts with creating unique, high-quality and authentic content. There are a lot of ways to create content but only when a content is entertaining, useful and interesting to your target audience will get you the crown. No matter how great your content is, if your customers find it unimpressive, it won’t yield good results.
It is therefore important to be more strategic with your content marketing efforts. Think about your readers or viewers. What do they love? Look at your previous posts. What gained the most attention? Visit your competition and see which of their content had the most engagement.
Nowadays, you will likely find that content with the most shares and likes is either cool and funny or useful and informative. Take one of these approaches and you will be off to a good start. Remember, a great content is crafted with its audience in mind.
Promote Your Blog
Promotion plays a huge role in your content strategy. You have worked hard on your blog, it is only necessary that you promote it.
One quick and easy way to start increasing blog traffic is to place visually attractive social sharing button on your blog. This doesn’t mean including all your social accounts, just those that would make sense to your blog. For instance, if you included a quote within your content, highlight it so your readers can notice it. Then use a click to tweet box to encourage them to share it (example here).
Creating email newsletters is also a good move to get those people visiting your blog. Send weekly or monthly email newsletters featuring your best posts. In doing so, you bring old visitors to your website. Since they are already familiar with your blog, they might have a look at your other posts on their next visit.
Take your content social. Find relevant groups and forums where you can share insights and participate in discussions. Once trust is built, you can start sharing your content within those communities. Don’t forget to post your blog on your own personal social media accounts. Then try a short paid campaign to boost the post and expand your reach outside of your immediate network.
Apply White Hat SEO
Increasing blog traffic could mean investing in Search Engine Optimization. If you really want to drive immense traffic to your website, white hat SEO tactics should be part of your strategy. This means implementing SEO practices that are in line with the terms and conditions set in place by major search engines like Google. White hat focuses on a human audience as opposed to search engines. You create content for human readers as well as develop high performing websites your customers will enjoy.
You see, white hat SEO practices take a lot of time and effort. However, it is the best way to create an ethical, sustainably successful website and business.
You don’t have to try all these tactics together. Choose what you feel most comfortable with then work on it. Once you have mastered it, move to the next. Then evaluate your results.
There is still a ton of other strategies you need to implement but the three techniques above are great starting points. Remember that increasing blog traffic does not happen overnight. There are no quick fixes or magic tricks that will get the thousands of visitors you’re looking for. It takes a lot of hard work and patience, and often, an expert help is what you need. At Boost Media Group, we can help you build traffic to your website or blog to get the attention they deserve. Contact us.