Why Hiring a Digital Marketing Agency is a Must
Over the years, sales and marketing have faced a huge transition. Buyers and clients are turning to technology for easy and efficient purchases of products and services. In addition, over 80% of customers conduct online research before purchasing any item. The statistic shows why it is necessary to develop a strong online presence, give knowledge […]
Cracking the Code: Strategies for Effective Cold Email Outreach
Cold email outreach involves sending unsolicited emails to potential clients, employers, or partners with whom you have not interacted. Unlike spam, these emails are targeted, personalized, and intended to open professional dialogues. The Significance of Cold Emails in Business Building Professional Relationships:Cold emails are a fundamental tool for networking. They allow you to introduce […]
Google Analytics Migration: What you need to know before the July 1 deadline
Google Analytics (GA) has been a powerful tool for businesses, enabling them to track and analyze website traffic as well as user behavior. In October 2020, Google introduced the next generation of GA: Google Analytics 4 (GA4). This new iteration offers a plethora of advanced features and capabilities that were previously unavailable, including machine […]
From Awareness to Advocacy: Mastering the 5 Phases of Needs-Based Selling
Before making a purchase, customers have to take a few steps. We call these steps the “customer journey.” It’s important for you to know and understand this process, even if your customers are not aware of it. It can make a big difference in getting the sale or watching customers go to your competition. So […]
Understanding Pay Per Click and How It Can Help Your Insurance Company
Lead generation is one of the most important aspects of marketing. Before a transaction becomes a sale, it starts first with a lead. Insurance agents, both new and seasoned, should know multiple ways how to generate leads. In the past, most insurance companies relied on traditional marketing tactics. Insurance companies would display their advertisements on […]
45 Tips to Maximize Social Media for your Insurance Company
About 80% of businesses are using social media to promote themselves. With roughly 3.7 billion social media users all over the world, companies need to be present on at least one platform. For insurance companies, social media can be a lead generation and sales tool. If companies implement the best and most-effective online marketing practices, […]
