Why Hiring a Digital Marketing Agency is a Must

Over the years, sales and marketing have faced a huge transition. Buyers and clients are turning to technology for easy and efficient purchases of products and services. In addition, over 80% of customers conduct online research before purchasing any item. The statistic shows why it is necessary to develop a strong online presence, give knowledge […]

Google Analytics Migration: What you need to know before the July 1 deadline

  Google Analytics (GA) has been a powerful tool for businesses, enabling them to track and analyze website traffic as well as user behavior. In October 2020, Google introduced the next generation of GA: Google Analytics 4 (GA4). This new iteration offers a plethora of advanced features and capabilities that were previously unavailable, including machine […]

From Awareness to Advocacy: Mastering the 5 Phases of Needs-Based Selling 

Before making a purchase, customers have to take a few steps. We call these steps the “customer journey.” It’s important for you to know and understand this process, even if your customers are not aware of it. It can make a big difference in getting the sale or watching customers go to your competition. So […]

Understanding Pay Per Click and How It Can Help Your Insurance Company


Lead generation is one of the most important aspects of marketing. Before a transaction becomes a sale, it starts first with a lead. Insurance agents, both new and seasoned, should know multiple ways how to generate leads. In the past, most insurance companies relied on traditional marketing tactics. Insurance companies would display their advertisements on […]

45 Tips to Maximize Social Media for your Insurance Company


About 80% of businesses are using social media to promote themselves. With roughly 3.7 billion social media users all over the world, companies need to be present on at least one platform. For insurance companies, social media can be a lead generation and sales tool. If companies implement the best and most-effective online marketing practices, […]

Your Complete Guide to A/B Testing and How it can Increase your ROI 


A/B testing is a marketing tactic used to analyze and understand what type of content and design attracts and converts most visitors. Whether your business is B2B or B2C, using A/B testing will help you to have a better view of your audiences’ purchasing behavior and track the performance of your marketing content.   What […]