Google Analytics Migration: What you need to know before the July 1 deadline
Google Analytics (GA) has been a powerful tool for businesses, enabling them to track and analyze website traffic as well as user behavior. In October 2020, Google introduced the next generation of GA: Google Analytics 4 (GA4). This new iteration offers a plethora of advanced features and capabilities that were previously unavailable, including machine […]
Reasons Why Marketing Is Vital, Especially During a Recession
Marketing is often seen as an optional expense for businesses, especially during a recession. However, the truth is that it is a must-have for businesses to survive and thrive during challenging economic times. In this blog post, we outlined the reasons why marketing is essential during a recession and how it can help your business […]
Trade Secrets for a Successful B2B Marketing
B2B marketing stands for business-to-business marketing. It differs from B2C (business-to-consumer) in the way that its target clients are businesses and organizations, not individuals. Companies that sell products and services such as SaaS and electronic products use B2B marketing strategies to generate leads and close potential deals. In the past, B2B companies relied on traditional […]
35 Reasons Why Mortgage Lenders Should Consider PPC Advertising
The future of mortgage marketing is digital. Gone are the days when you have to list your business on yellow pages or pay for print ads to get your brand seen by your target customers. In this digital age, people can easily find businesses with just a few clicks of a button. This online transformation […]
How To Leverage Social Media for Mortgage Lenders
With the advancement of technology, more people are now doing internet searches instead of driving to banks and financial institutions to apply for mortgage loans. This digital transformation allows mortgage lenders to reach more customers. Thanks to the power of websites and social media, their business is just a few clicks away. Loan officers who […]
45 Tips to Maximize Social Media for your Insurance Company
About 80% of businesses are using social media to promote themselves. With roughly 3.7 billion social media users all over the world, companies need to be present on at least one platform. For insurance companies, social media can be a lead generation and sales tool. If companies implement the best and most-effective online marketing practices, […]
