You probably have heard that “content is king”. But, are you maximizing your content as part of your digital marketing strategy? Content marketing is one of the most practical, effective and useful marketing strategies in this digital age. In today’s post, we compile the top benefits of content marketing and the ways it can do wonders for your brand when done right.
Top Benefits of Content Marketing
Increase website traffic
Every new piece content you publish is another page that Google is going to index. However, this doesn’t mean publishing as many posts as possible every day is an ideal strategy. The quality over quantity rule still applies to content marketing. It’s important to publish useful content on a regular basis. If you set up a regular posting schedule, you will have more chances of showing up on the first page of Google. As a result, you can drive more traffic to your website. If you are not convinced, research reveals that in 2017 Google accounted for over 79% of all global desktop search traffic. Meaning, businesses who rank higher in Google are more likely to increase business overall. Implementing effective search engine optimization (SEO) strategies is one good way to boost your content marketing. Although it is a complex and long-term process, it always pays off to have an expert help.
In addition, whenever you share your blog posts across your social networks, your followers have more opportunities to see and share your content with their friends. And these people may in turn follow you. The more followers you have, the higher the likelihood of gaining traffic to your site.
Improve Brand Affinity
Brand affinity is the Holy Grail for most digital marketers. Businesses that are able to create true brand affinity with their target audience have not only gained their customer’s trust but also their loyalty. Consumers with high brand affinity patronize your products or services and your brand in an unparalleled way. These people do not only love what you sell, they will also vouch for your offerings voluntarily. In other words, individuals with high brand affinity are your superfans, and undoubtedly your most valuable customers. When it comes to your potential customers, the ones who feel an affinity for your brand are likely to do business with you once they find out about you through your content.
Attract ideal customers
For many business owners, generating leads and attracting buyers is the primary reason for doing any sort of marketing. This is also one of the biggest benefits of content marketing.
Through content marketing, you can get the attention of people who may not have even decided to purchase your offerings yet. They come across your business through your content and it sparks their interest. Now, they are compelled to visit your website and learn more about your products or services. Eventually, the information on your website can convert them.
Establish thought leadership
No single brand can gain all the benefits of content marketing overnight or with a single post. It takes time, effort and even money – although it doesn’t have to be expensive. Reputation plays a big role in improving brand awareness and affinity. It is not enough to create high-quality content, you need to be consistent in delivering high-quality content on a regular basis on the right platforms. This also means contributing content to other high-authority sites. Once you have achieved that, you can become a trustworthy voice or a thought leader in your industry.