59 Tips and Tricks for your B2B Lead Generation Initiative

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The key to successful B2B sales starts with effective lead generation strategies. To generate better conversion rates, B2B marketers should use various methods to attract the target audience, meet their preferences, and influence their buying decisions.

B2B lead generation is a process of finding and attracting leads for a business. Without a solid lead generation strategy in place, it will be difficult for businesses to grow and thrive.

There is no single “best” or “perfect” lead generation method. What works for other businesses may not work for you. This is why it is important to consistently test and measure the effectiveness of each lead generation campaign. Try and experiment with different methods and find out what brings you the best results.

Lead generation involves trial and error. When optimized properly, it can fill your sales pipeline and massively impact current and future cash flows. We’ve put together a list of 59 lead generation ideas for B2B businesses that you can try and start implementing today.

Table of Contents

1. Chase Leads with Exit-intent Popup Forms

Not all users who visit your website will end up purchasing your products and services. A portion of them will leave your site before reaching the conversion stage of your marketing funnel.

Adding exit-intent popup forms is proven to add 5-10% increase in conversions. The pop-up forms track web visitors’ mouse click movements and appear strategically when they are about to leave your window. By enticing them to share their information before they go, you are driving more potential customers to your funnel.

Popular exit-intent pop-up forms can be a free discount, downloadable free e-book, a discount code, or a newsletter subscription.

2. Use On-site Retargeting Methods

This is another way of using exit-intent popups. The goal of on-site retargeting is to send personalized triggers based on the users’ behavior and browsing activity on your site.

For example, a visitor who has scrolled to the bottom of your page receives a popup for an in-line campaign. An ad for your featured product or service may appear or it can be a case study. You may also like a discount coupon to appear before the user clicks the exit window.

The idea is to re-engage them and make them move deeper into your sales funnel. A chatbot that appears on the bottom right screen when a user doesn’t have screen activity on your site for 30 secs is also an excellent remarketing tactic.

3. Use Case Studies to Influence Buying Decisions

People buy from people they know and trust. An amazing offer does not completely guarantee that your leads will buy it. To persuade them to take action and convert them into paying clients, it is ideal to show proof.

Case studies are amazing tools to demonstrate what your products and services are all about. Showcase its benefits and highlight your past client’s results. Explain how your business works and how it will benefit your prospective client.

4. Write a Business Blog

Blogs help you establish thought leadership in your industry. It is one of the most straightforward yet effective approaches to capture the attention of your audience. Publish content at least twice a week and maintain a regular publishing schedule. When writing blogs, include a call to action (CTA) that encourages them to visit your landing pages, links, and other content.

Blog posts help businesses drive traffic to both your website and social media pages. They can influence your audience to make decisions. By sharing informative and educational blog posts such as buying guides, how-to’s, product reviews, and tutorials, you are making buyers more informed. With this, they will find your content valuable, consider you an industry expert, and become more interested in your brand.

5. Create more Content

Content creation can be a time-consuming process but it is always worth it. You cannot expect high results if you are only putting minimal effort into your content strategy. Create more content that resonates with your audience.

Blogs drive more engagement and appeal to both search engines and users. When building content, focus on its relevance and value to the audience. High-quality and in-depth content can become your lead magnet. Ensure that you have well-written content across your website and social media platforms.

6. Optimize your Content for SEO

In the competitive digital space, writing and publishing regular content is not enough. To maximize your business’s online exposure, you need to improve your search ranking. To do this, you need to optimize all your content with all relevant and targeted keywords that your customers are searching for in major search engines such as Google, Bing, and Yahoo.

Boost your content visibility by targeting the right long-tail keywords. As much as possible, avoid high-competition keywords that are difficult to rank for. Instead, target the keywords that have minimal search volume and low to medium keyword difficulty. Focusing on specific keywords will give you targeted traffic and high purchase intent, leading to more prospects and sales.

7. Create Long-form Content

From an SEO and B2B customer’s perspective, long-form content is generating the most traffic and engagement online. Do not rush in building content. Sacrificing the quality for quantity is bad for SEO and lead generation efforts. Although short-form content doesn’t entirely mean wrong, the ideal length of a blog post or article should be between 1,500 to 2,000 words.
Google indicates that long-form content is more useful and comprehensive. It holds more information and provides more value to the users. Another good thing about long-form content is you can always repurpose it and extract bite-sized content to be shared on emails and social media.

8. Get Featured on Guest Posts to Extend your Reach

Guest posting is an underrated method of content marketing strategy. Connect with external publications and non-competitor blogs in your industry. Getting featured in guest posts extends your reach because the audience and readers of the external publication are checking out your content.

This improves your brand’s visibility and recognition. It also helps SEO as you build backlinks to your main site. When writing guest posts, keep your content in long-form so that you can discuss a certain topic in detail, provide more value to the reader, and entice them to visit your website.

9. Get Creative with your Blog Content

When it comes to content marketing, having a variety of content will give you an edge over your competitors. Imagine web visitors reading the same blog format that they have also seen on other websites. The more authentic and unique your content is, the better engagement it provides to the reader.
Instead of sticking to the same blog format over and over again, try different ones. You can add a Q&A blog style to your lead generation strategy. You can find questions on community forums like Quora and Reddit, search queries on Google, social media comments, or data from your customer support team. Feature a question and answer portion and turn it into a blog post.

10. Give Free Resources as a Lead Magnet

B2B customers are not impulsive buyers. They take time to review everything before they conduct business with you. To entice leads to dive deeper into your sales pipeline, you need to build expert status. You can give out free resources such as a free trial, free e-book, free training, free consultation, or a free course.

People value education, especially if they can get it for free. Take advantage of this customer behavior and implement a content strategy to collect your prospective customers’ data.

11. Tap into the Power of PPC Ads on Google

Google remains the biggest go-to search engine. PPC stands for pay-per-click advertising in which you’ll pay every time your advertisement link gets clicked. Since the majority of internet users use Google to search for information about products and services, creating PPC Ads for this search engine makes total sense.

When doing PPC Ads on Google, it is important to research and analyze the right and relevant keywords that will drive the most traffic and clicks. Knowing what your target audience is actively searching for will provide the best ROI for your PPC campaigns.

12. Repurpose Content into other Formats

Not all B2B customers are fans of reading long-form content. Most people are visual learners. They learn and process information better and faster when they can deeply connect with the content.

Repurpose your content into other formats. If you have tons of blogs on your website, consider turning some of them into video formats. If you are into podcasts, you can create audio snippets and short articles. Repurposing content greatly helps with content marketing and it helps you track which type of content your target audience wants to consume the most.

13. Ensure that your Website is Mobile-friendly

Most people find using mobile devices more convenient than PCs. About 80% of B2B buyers are using smartphones at work. Browsing websites and accessing information through mobile devices make the task easier and quicker.

With this, business websites need to be mobile-friendly. Your web design should be responsive and fit across different screen sizes. Mobile-friendly websites increase credibility and trust as they allow B2B customers to check your brand anytime.

Giving a seamless mobile experience to your users also increases potential sales and conversions. Google’s algorithms also consider mobile-friendliness as a ranking factor so it is vital to invest in this innovation to achieve success in the long run.

14. Integrate a Chatbot to Engage more Visitors

When it comes to digital marketing, your website promotes your business 24/7. Since it is impossible for a person to attend to customers’ queries throughout the day, you should integrate tools that can automate your customer service.

Chatbots are amazing tools for marketing. They can provide B2B buyers with answers to specific questions and guide them through their buying process. Responsiveness is crucial in online marketing. Delayed responses can result in lost sales. With chatbots, you can set up a chat flow that launches specific messages based on your customers’ interactions.

15. Add Web Push Notifications

Push notifications are a powerful messaging strategy to re-engage with your visitors. Unlike newsletters where users have to give their email address to start receiving notifications from you, push notifications only require visitors to opt-in.

Once users are opt-in, they will receive notifications on their devices (PCs, tablets, and mobile phones). This only happens when the user’s web browser is open. The alert messages pop up on the website browser to engage and retain web visitors. This improves real time communication and grabs user attention to your brand.

16. Use FOMO to Attract Leads to Take Action

FOMO (Fear of Missing Out) is a psychological trigger that pushes people to take immediate action or decision. Include a FOMO in your sales page content to capture your customer’s attention and influence their purchasing decision.

Create messages that motivate customers to be part of the action or they’ll risk missing out on a great deal. FOMO is a marketing tactic commonly used in promoting webinars, creating urgency in time-sensitive offers, creating demand for courses, increasing demo registrations, growing social media followers, and more.

17. Test your Website Copy to Improve Lead Conversions

Marketing is not a hit-and-miss type of thing. Your objective is to see visible results from all your advertising efforts. A/B testing is a way for marketers to see what marketing campaigns perform best. Running A/B tests can provide you with insights on how to optimize your lead generation and conversion tactics.

Run A/B tests on headlines, web copies, sales pages, social media ads, CTAs, and emails. Try different variables and see what needs to improve and what offers are performing well.

18. Write Whitepapers and Showcase your Work

Your marketing approach should not always be focused on telling what your product or service does. B2B customers don’t care about how great your business is. They care about how your product or service benefits them.

To answer this question, write whitepapers that showcase the benefits of your product/service and how it solves their problems. Present an informational document that highlights the problem, the product, and the solution. In B2B marketing, whitepapers serve as a sales tool designed to persuade leads to make a purchase.

19. Perform Market Research to Establish Thought Leadership

How does your product appeal to the consumers? A market research report provides relevant information on how the public perceives a certain company, product, or service. Showcase your brand and provide detailed insights about customer behavior, market trends, customer expectations, and factors that influence consumers’ purchasing decisions.

20. Automate your Email Marketing Campaigns

Free up time by creating a content calendar in advance. Instead of sending out emails each day, use email automation. Set up a week to write all the emails, do the segmentation, craft the email design, and choose activity triggers.

Create personalized emails based on customers’ interests and activities. Set up specific campaigns for new subscribers, existing customers, and cold leads. Automated emails lessen your effort and provide actionable and measurable results.

21. Publish Social Media Posts Regularly

In this digitally-driven world, millions of people are using social media daily. For the B2B industry, the majority of decision-makers are using LinkedIn. It is important to keep your social media pages active. Post content regularly. This means you should be posting content several times a week.

A good amount is one post per day but depending on your capacity to create content, you can share posts more. Fill your social media profiles with tons of helpful posts. This will boost your credibility and encourage visitors to trust you and become your paying customers.

22. Use Testimonials to Increase Social Proof

Business buys from a business they know, like, and trust. Convert your prospective customers by showing them the results of your past clients. Tell them how happy your customers are doing business with you. There is nothing wrong with bragging about your success and results.
Include testimonials on your website, social media, and email campaigns. It is an excellent way to build relationships with your customers and be acknowledged as an industry expert. Use testimonials in text and video formats to encourage customers to take action.

23. Create Social Media Ads

While organic marketing is a good strategy, paid social media ads generate faster results and better ROI. Facebook Ads allow you to target specific audiences that may not have seen your post and present your products in front of them. You can expand your reach and audience engagement based on your allotted advertising spend.

With social media ads, you can target customers based on their interests, age, gender, geography, and more. You can advertise on Facebook, Instagram, Twitter, LinkedIn, and YouTube and constantly be on top of your customer’s minds.

24. Use Interactive Quizzes to Capture Leads

These days, more and more consumers are becoming smart buyers. The generic “buy now” or “sign up” CTA does not work anymore. Quizzes are a creative lead generation strategy that can provide you with helpful insights on how to market your products and what factors influence customers to buy your offer.

Embed a quiz on your website and keep the questions engaging and relevant to your industry. Create a fun interaction with your audience in exchange for getting their contact information. Web visitors like content that is engaging, educational, and entertaining.

25. Answer Questions on Forums

Content marketing is not just about creating content for your website and social media. You can also participate in industry-related community forums and engage with users there. Popular forums such as Quora and Reddit have millions of users who talk and want to learn about various topics.

Answer questions relevant to your niche. If you are selling software and technology, search for software-related queries and provide a content-rich answer. Do not forget to include a link back to your website so you can drive more traffic, impressions, and views.

26. Host a Contest or Giveaway to Increase Brand Awareness

Contests and giveaways attract attention. Everyone loves a free product. Running social media contests helps increase your brand visibility, followers, and engagement. It can also awaken your cold leads and motivate them to engage in your marketing campaign.

If you are launching a new product, you can host a giveaway campaign where you choose a lucky winner to win a product or get access to your courses, training, etc.

Contests are all about expanding your reach by making your audience respond and interact with your content. It can be in a form of a poll, referring to a friend, submitting a UGC, testimonial, and other fun ideas to increase brand awareness.

27. Create Slideshare Presentations to Hook your Audience

Reading blogs and long-form content can sometimes be boring. B2B buyers are well-used to it and they just scan over lengthy paragraphs and ignore large chunks of content.
To promote your content effectively, you can use SlideShare presentations. This helps your audience visualize your company and product better. Visual presentations are enticing and good to the eye of customers. It’s more like reading a brochure than a newspaper. Turn your webinars, videos, and audio content into amazing slideshows, carousels, and infographics.

28. Be a Guest on Other Podcasts

If you are new to podcasting, you may find it hard to build your audience. Find opportunities where you can be heard by many listeners by guesting on other podcasts. Look for podcasts within your industry and connect with key industry leaders. Podcast guesting will grow your network and help you build relationships with businesses and consumers. It also gives you free promotion. Share the link of your podcast episode to your social media, website, and email to increase brand visibility.

29. Host a Webinar to Attract Leads

Webinars are an essential lead generation tool. This marketing strategy allows you to target the right audience and educate them about your brand. Hosting a webinar gives you opportunities to showcase your brand, present different pieces of content, engage with a wider audience, and generate leads.

Present educational content to your attendees and ask them to take action at the end of your webinar. Whether they convert or not, you have their information which you can use for your retargeting and nurturing campaigns.

30. Attend Online Events to Expand your Network

Every successful B2B business has a great network of like-minded companies. In this digital age, business transactions and deals are not always made in the office. Most of them are made at online events and conferences.

Participate in online events and stay on top of the latest trends happening in your industry. Build meaningful relationships with innovators and leaders. Expand your network and focus on leaving a lasting impression. Discuss common interests and goals and obtain new ideas and feedback from others.

31. Build your Own Podcast

People love to consume audio content. It offers convenience as consumers can listen to your content while driving or doing other tasks. B2B podcasts are on the rise and studies show that about 55% of podcast listeners are likely to buy from a brand after hearing their ad on the podcast.

Podcasts are more than just a branding tool. It can also increase the SEO rating of your brand and provides a good return on investment. It allows you to learn the interests of your audience and develop content that will turn them into loyal followers and paying customers.

32. Don’t Forget about Podcast CTAs

Whether you have your own podcast or guesting on other people’s podcasts, your main goal is to make your audience take action. Like a blog post or a sales landing page, you want to add CTA (call-to-action) to each of your podcast episodes.

Make sure that your audience is more than just your listeners. Turn them into social media followers by including links to your social media pages. Convert them into clients by asking them to make purchasing decisions.

33. Utilize the Power of UGC

UGC (user-generated content) are excellent promotional materials that give strong social proof. This is not a content that your marketing team creates. Instead, you ask your customers for their honest reviews, story videos, and testimonials.

This type of content builds more trust and leads people to make buying decisions. Seeing a content with customers sharing how satisfied they are with your product or service is a compelling lead magnet. Gather social proof and be proud in posting them on social media.

34. Create Infographics to Simplify Complex Information

Infographics are visual content that generates better engagement and performance than written text. You can turn your long-form content into visually-appealing infographics that your followers can share. Infographics have a high potential of becoming viral so make sure you use them.

Infographics retain the interest of your audience as they can make complex information easy to understand. Presenting data, metrics, and details is easier with infographics because it is attractive, visually appealing, and can be easily scanned and viewed.

35. Create a Referral Strategy

Your happy customers can be your brand ambassadors. Often called word-of-mouth marketing, a referral program is a growth marketing tactic that encourages your existing customers to recommend your business to their colleagues, family, partners, and friends.

Chances are your customers know other prospects who might need your products and services. Create a referral strategy where you give incentives such as discounts or free subscriptions to your brand advocates. This will help you win more customers and strengthen your lead generation methods.

36. Offer Free Trials and Demos

B2B customers want assurance about the quality of your products and services before they decide to buy them. An effective way to build trust is to offer them a free demo and free trial versions. This sparks your customer’s interest in trying and testing your product without risking any payment. Use the free trials to collect information for your follow-up campaigns and to entice your users to upgrade to a paid or higher-tier versions.

37. Offer Free Consultation to Build Trust and Credibility

Like free trials, free consultations provide trust and establish you as an industry expert. Sometimes, B2B buyers prefer having a one-on-one conversation with the service provider before making a purchasing decision. Use a scheduling calendar or booking tools like Calendly to make it easy for your leads to schedule a call with you and your team.

38. Send Personalized Email Campaigns

Sending mass emails is no longer a trend these days. It is spammy and does not provide high open rates. B2B customers prefer reading personalized emails because it is genuine. Use email segmentation based on the leadership insights and activity. This will enable you to whom to target and what specific content you need to send to them.

Personalized emails improve the sender’s reputation and level of engagement. They stand out within your subscriber’s inbox and lower unsubscribe rates.

39. Host Live Video to Encourage Interactions

B2B customers trust people that put a personal touch on their content. Written texts don’t provide much interaction and while pre-recorded videos are engaging, live videos generate massive interaction and interest.

Hosting live videos means that you are genuine with your content and you are comfortable talking in front of the camera. Talk about your industry, promote your products, and share informational content that provides value to your audience.

40. Build a Designated Landing Page for each Product

You may assume that having a single sales page is enough to promote all your products and services. The fact is, your web visitors can get confused with tons of content and may click the wrong CTA or product. To avoid this, you can build specific landing pages focused on one goal or call to action. Keep it simple so that visitors will not get distracted by multiple links and services. Landing pages provide better chances of conversion rather than busy product pages.

41. Offer Different Product Packages

Not all B2B customers can afford your products and services. Some are working on a limited budget. With this, it is great if you can offer different product variations to suit your customers’ budgets. For example, you offer a low-ticket product for $6/month which later can be upgraded to a higher-ticket product of $20/month. By offering different pricing options, you are building more customers and maximizing profits.

42. Make use of Free Interactive Tools

It is always a good lead generation strategy to provide your web visitors with free tools and resources. You can use it as a lead magnet to collect your customers’ contact information. If you are in the finance and accounting industry, you can create a free tool that automates reports or calculations. Offer it as a free downloadable tool in exchange for driving your visitors deeper into your sales pipeline.

43. Give Special Offers and Bundles

Everyone loves a bargain. Discounts and special promos are always part of sales and marketing strategies. Special offers make new and existing customers excited about your product. This can keep your customers coming back and give you an advantage over your competitors. Promotional offers can help your leads overcome any resistance to buying your product or service. People prefer buying at discounts because they think that they are getting more value for money.

44. Conduct Surveys to Learn more about your Customers

The better understanding you have of your customer’s behavior, the better you will become at implementing your marketing campaigns. You can run surveys and polls on your website, social media, and emails. The goal is to gather more information about your customers based on various industry topics. It is also important to listen to honest reviews and opinions of your customers so that you can improve different areas of your business. Market and consumer research surveys allow you to make strategic decisions and anticipate future trends in your industry.

45. Build and Expand your Network on LinkedIn

LinkedIn is a social media platform that is widely used by business professionals and industry leaders. This is a powerhouse for B2B marketers as this is where professional relationships are formed and business is done.

Share high-quality and valuable content on LinkedIn regularly. Network with like-minded professionals in your industry, join relevant groups and connect with your audience.

Turn your company page into a lead generation page by establishing your expertise through thought-leadership content and receiving referrals.

46. Build an Online Community using Groups

Aside from joining and participating in industry-related groups, creating your own group
will position you as an industry expert. Build groups on Facebook and LinkedIn and invite your prospective customers and other thought leaders to join.

Feed your group members with high-quality content and engage with theirs as well. Offer Q&A sessions and encourage interactions to grow the community. Keep the discussions going and focus on giving value to your audience rather than constantly promoting your business and products.

47. Conduct Regular Website Audits

One common mistake that most business owners make is they treat their website as a set-and-forget kind of thing. Like any tools that need to be oiled up to function smoothly, websites need some periodic check-ups.

Having a regular website audit will improve your inbound marketing strategy. It provides a benchmark for any immediate issues and future improvement. A website audit allows you to identify what factors affect your website performance. Since Google’s algorithm is constantly changing, B2B marketers need to track how website elements function together to achieve a common goal.

Whatever the issue is, be it slow page speed or poor user experience, it should be resolved immediately. The sooner the website gets optimized, the better its conversion and search ranking.

48. Tap into the Power of Influencers

Every successful B2B model does not work alone. They have a network of related businesses that share the same vision and goals as yours. Influencer marketing is an effective strategy to expand your audience reach and build credibility and trust.

Influencers already have a huge number of highly-engaged audiences who enjoy following certain brands and love consuming their content. By connecting with them and asking them to feature you and promote your business in their socials, you are appealing to their audience and increasing your brand reputation.

49. Check for Broken Links

Broken links can negatively impact your lead generation strategy. Imagine you visit a website, get hooked by the amazing offer, and you decide to make a purchase only to end up with a 404 error page. This will give you second thoughts about whether you want to continue or stop taking action.

You want to send your potential leads to the right landing pages to enhance user experience and boost your reputation. Check your links periodically to ensure that the links are redirecting to the right pages. Ensure that you are on top of every website update. Check for pages that have been removed, invalid URLs, and other broken links issues.

50. Use Ad Re-targeting to Re-engage Leads

Retargeting, also called remarketing, helps you bring your leads back to your website and persuade them to provide their information or complete their purchase. When set up correctly, retargeting ads can give you high ROI. Retargeting ads are perfect for visitors who view your product and then leave your site. There will also be some people who will abandon their cart or just browse through your product catalog and will not take further action.

You can show ads that offer discount codes to ask them to come back and complete their purchase or show satisfied customers sharing their experience with your products. Retargeting ads generate higher engagement and perform better than regular display ads.

51. Optimize your Lead Gen Forms

You may have a popup form embedded on your website but how well do you capture the information of your leads? If you are thinking that asking customer’s first and last name and email address is all enough, you are not properly using popup forms to your maximum advantage.

Ask follow-up questions that you can use in your marketing segmentation. For example, you build a drop-down menu where they can pick the biggest challenge they are currently facing in their business or what marketing strategies they use in the present.

However, avoid putting too many data fields as this can annoy your visitors. It will frustrate them if you ask for too much information. Just focus on the necessary information to achieve higher conversion rates.

52. Split Test Different Lead Magnets

You cannot expect all your customers to land on your website, view your products, and do business with you instantly. Marketing is not a ”build it and they will come” campaign. You need to put in a lot of effort to create a compelling sales page and lead magnet to attract visitors to grab your offers.

Conduct a performance report of your lead magnets. Create variations to test what is performing well and what’s not. If a free e-book is not converting well, maybe a free subscription will. Always test your lead magnets and think of creative ways to create an irresistible offer.

53. Optimize your Site for Speed

If you want your visitors to stay longer on your website, ensure that all of your web pages are loading fast. If your landing pages take more than 3 seconds to load, people will likely leave your website and quickly jump to your competitors’.

Use Google Pagespeed Insights to see how your website performs both in desktop and mobile versions. Reduce the number of unnecessary plugins that are slowing down your website. Also, images and videos contain large files which take time to load. Optimize them by using compression tools to lower the file size without compromising the quality.

54. Focus on the Right Keywords

When creating content for your website, focus on the right keywords that you want to rank for. Focus your SEO effort on a core topic and a certain key phrase. Writing blog posts with too many keywords will provide little to no results. Instead, create evergreen content optimized for specific search terms.

Keywords are an important SEO ranking factor. Search engines like to crawl websites with comprehensive content that has focused and targeted keywords rather than those content that contains random and broad keywords.

55. Ask Qualifying Questions

When talking to a prospective customer, be it via video or email, it is important to ask qualifying questions. This is an essential part of the sales process which helps you gauge your clients’ interests in your product or services. With this, you will determine how engaged and serious your prospects are.

Asking meaningful qualifying questions allows you to identify the people who fit your buyer persona and target demographic. This will help you close more deals and become a better salesperson.

56. Don’t forget to Follow Up

In business marketing, there are many types of sales leads. Although it is excellent to focus on following up with warm and hot leads, you should not ignore those cold leads.

Consistent lead follow-up can lead to more business deals and revenue. It takes time and detailed strategy but it is worth it. Develop a follow-up campaign to re-engage your leads, increase their interest in your business, and guide them in their buying journey. Even if they don’t convert, include them in your marketing emails and nurture them with quality and informative content.

57. Create Instructional Videos

Instructional videos are the best way to present information and reach a vast audience instantly. Because videos provide convenience and accessibility, they are the go-to type of content for content marketers. More than 75% of B2B and Fortune 500 companies utilize video content regularly because they attract leads more effectively than static images and written text.

Turn your how-to guides, checklists, step-by-step guidelines, and other educational content into instructional videos to build trust and attract leads. Keep the camera rolling!

58. Establish a Strong Social Media Presence

Social media is not just a communication tool but an online marketplace. About 80% of B2B marketers say that social media is a powerful channel to reach customers and deepen customer relationships. Boost your digital presence by promoting your content on social media platforms such as Facebook, Instagram, Twitter, and LinkedIn.

Develop a content calendar and use automation tools to schedule your content. Tools such as Hootsuite and Buffer provide analytics on your social media performance. Track social engagement and optimize your content to increase brand awareness and achieve better results.

59. Analyze your Data

Lastly, analyze your data. Study your marketing data and insights and see if your marketing campaigns meet your business goals and objectives. Collect data using Google Analytics, CRMs, and social media tools. Data analysis allows you to interpret what areas are doing well and what aspects you need to work on.

Understanding where the traffic comes in, what drives customers to buy your products, and which channel is generating the most leads will improve your sales funnel and marketing strategies. Fall in love with data and metrics because they can leverage all your marketing efforts and grow your business.

Grow your Business with Lead Generation Strategy

If you want to grow and scale your business, you must have a solid lead generation strategy. If you are not generating enough leads, it will be hard for your business to stay competitive.

At Boost Media Group, we help businesses thrive online with the best digital marketing practices. Each campaign is tailored according to your business needs and to increase your ROI. We build lead generation campaigns designed to fill your sales pipeline, helping your business increase brand awareness, attract a wider audience, and convert more leads.

To know how we can help you with Lead Generation and Digital Marketing, you can schedule a FREE strategy session here.

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