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Reasons Why Marketing Is Vital, Especially During a Recession

Marketing is often seen as an optional expense for businesses, especially during a recession. However, the truth is that it is a must-have for businesses to survive and thrive during challenging economic times. In this blog post, we outlined the reas

Trade Secrets for a Successful B2B Marketing

B2B marketing stands for business-to-business marketing. It differs from B2C (business-to-consumer) in the way that its target clients are businesses and organizations, not individuals. Companies that sell products and services such as SaaS and elect

35 Reasons Why Mortgage Lenders Should Consider PPC Advertising

The future of mortgage marketing is digital. Gone are the days when you have to list your business on yellow pages or pay for print ads to get your brand seen by your target customers. In this digital age, people can easily find businesses with just

Understanding Pay Per Click and How It Can Help Your Insurance Company

Lead generation is one of the most important aspects of marketing. Before a transaction becomes a sale, it starts first with a lead. Insurance agents, both new and seasoned, should know multiple ways how to generate leads. In the past, most insurance

How To Leverage Social Media for Mortgage Lenders

With the advancement of technology, more people are now doing internet searches instead of driving to banks and financial institutions to apply for mortgage loans. This digital transformation allows mortgage lenders to reach more customers. Thanks to

45 Tips to Maximize Social Media for your Insurance Company

About 80% of businesses are using social media to promote themselves. With roughly 3.7 billion social media users all over the world, companies need to be present on at least one platform. For insurance companies, social media can be a lead generatio