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Learn new digital marketing tips and tactics from our blogs.
Tailoring Your Social Media Strategy: How Your Goals Impact Post Creation
Depending on your social media goals, the approach you take in creating posts may differ slightly. It’s important to consider what you hope to achieve through your online presence. Are you aiming to build a personal brand or promote a business?
Reasons Why Marketing Is Vital, Especially During a Recession
Marketing is often seen as an optional expense for businesses, especially during a recession. However, the truth is that it is a must-have for businesses to survive and thrive during challenging economic times. In this blog post, we outlined the reas
Trade Secrets for a Successful B2B Marketing
B2B marketing stands for business-to-business marketing. It differs from B2C (business-to-consumer) in the way that its target clients are businesses and organizations, not individuals. Companies that sell products and services such as SaaS and elect
35 Reasons Why Mortgage Lenders Should Consider PPC Advertising
The future of mortgage marketing is digital. Gone are the days when you have to list your business on yellow pages or pay for print ads to get your brand seen by your target customers. In this digital age, people can easily find businesses with just
Understanding Pay Per Click and How It Can Help Your Insurance Company
Lead generation is one of the most important aspects of marketing. Before a transaction becomes a sale, it starts first with a lead. Insurance agents, both new and seasoned, should know multiple ways how to generate leads. In the past, most insurance
How To Leverage Social Media for Mortgage Lenders
With the advancement of technology, more people are now doing internet searches instead of driving to banks and financial institutions to apply for mortgage loans. This digital transformation allows mortgage lenders to reach more customers. Thanks to