We already know that search engine optimization (SEO) is a powerful tool for content marketers. As Andy Betts, CMO Advisor and Content Evangelist from…

Pay-per-click (PPC) marketing as defined by WordStream is a way of using search engine advertising to generate clicks to your website, rather than earning…

Managing your social media presence is just as crucial as offering stellar content to your followers. Not only is social media a perfect…

Writing meta descriptions is an essential activity in your SEO campaign. Meta descriptions provide a concise summary of a page’s content alongside the…