How to Build and Maintain a Great Online Reputation
Building an online reputation is one of the biggest challenges most businesses face. Yet, it is a must-have in the daily operations of any business to become successful in today’s market. With the rise of social media, it is easy for consumers to leave a comment on your page or publish posts about your products and services. Word-of-mouth referrals travel fast […]
Instagram Updates for 2018: How to Make the Most of It
If you have been marketing through Instagram, it is likely you have come across its countless updates in the past. Just when you thought you have figured the latest Instagram algorithm out, the platform changes it again. This year, the new update is causing a lot of trouble and annoyance for many social media marketers. Staying in the loop has […]
The Top Five Benefits of Email Marketing
Email has been around for many years and yet it continues to be the prime mode of communication between businesses and customers. Despite the rise of social media channels, email remains one of the most profitable means of marketing. To back this up, Constant Contact shows how small businesses are utilizing it to their advantage. […]
Things that makes for an exceptional content
You wouldn’t want to waste your time and money on content that never converts, so it’s obviously necessary to have a strategy for creating exceptional content that isn’t only going to be read but also valuable enough that your customers are compelled to do business with you. Whatever your content marketing objectives are, your content […]
Identifying Your Target Audience the Smart Way
When it comes to digital marketing, identifying your target audience and understanding where they are at their purchase journey is what will make or break your success. After all, how can you effectively market your offerings to a group of people you hardly know anything about? Whether you are a business owner or a marketer, […]
The basics for getting started with content marketing
If you want to do digital marketing right, you need to have a great content marketing campaign. Content marketing is the development of customer-facing channels that allow your business to meet the needs of your customers (both existing and prospects) through your content. Whether they come in a form of blog posts, infographics, videos, podcasts, […]
