You have been contemplating running a content marketing campaign. Chances are, you came across the expression, “Content is King” as you did your research. However, in this age of information overload, we could not agree more that “Fresh Content is King.” In fact, a lot of digital marketing and SEO experts have revised this popular phrase to emphasize the importance of fresh content in your marketing strategy. While the updated version may not hold true for everyone, it is worth discovering the benefits of pushing out fresh content on a regular basis for your website and SEO.
Importance of Fresh Content: How It Can Benefit Your Website and SEO
Build Loyal Visitors
In most cases, your target audience also looks up information from other websites and platforms. This is helpful to keep them in the loop on current events or things that matter to them. While it is common for readers to build a sense of loyalty to the websites they frequently visit, that loyalty will not grow if the website does not push out new content in a timely manner. This means that by constantly publishing content that your readers find valuable and interesting, you capture not only their attention but also their loyalty. You give them a reason to visit your website repeatedly.
With all that said, if you want to acquire and keep visitors to your website, offer content as often as possible. It should be the kind of content that will pique their interest and entertain them. It should also provide answers to their questions. Of course, you have to make your content unique, too. You will not want your readers finding the same information you shared on any other channels they might visit.
Improve Site Ranking
Major search engines, like Google, use bots or web crawlers. This is to find and index recently published content that can be shown in the search results. This means that the more often you release updates, the more often search engines will look at your website. As a result, you have better chances of achieving higher rankings based on the content you offer.
In addition, landing on the top page of search results can greatly affect the number of your potential visitors. And this can have a huge impact on your ranking. Thus, as more and more content from your website is indexed, your rank is likely to increase and more potential visitors will find you.
On the other hand, if you have fewer updates or you only post content occasionally, the search engines may view your website as dead. You will appear as something that is useless and has nothing new to offer. By looking at the importance of fresh content through a regular production of exceptional content, search engines will love you for it.
Maximizes Keyword Usage
You might already be aware that keywords are an integral part of SEO, especially with indexing and ranking. When you push out fresh content, you have more opportunities to use your target keywords. Whether it is a blog, an article or a brief description of a video or podcast, you optimize written content with relevant keywords that can attract visitors to your website.
For example, if you own a clothing shop for women and you post several times in a week, you can incorporate various relevant keywords in each article. It could be “red party dress for teenagers” or “blue jeans for mothers.” Each time you produce new content with these example keywords, you enable search engines to recognize your website as a source of information for women looking for specific clothing. However, you must have to remember that Google always looks at the quality of content and not the number of keywords you have.
Other Key Benefits of Fresh Content
The importance of fresh content does not stop there. By putting out new content on a regular basis, you also increase your authority within your industry. The more you share content about a particular subject, the stronger you become as an authority figure. In return, people will begin to trust what you say and you improve your online reputation at the same time.
Daily updates also help your audience stay current. If your customers are the type of people who constantly seek new information, then by regularly posting things that they find valuable, you allow them to become informed and up-to-date. Needless to say, you garner appreciation and loyalty from them.
Are you interested in making your website alive and worthy of your customers’ time? Contact us today and let’s talk about how we can help you.