3 Key Strategies and Tactics Proven to Drive Traffic to Your Blog
You have put in so much time and effort on your blog. Now, that it’s up and running, it’s time to move on to the next phase – increasing its traffic. Generating blog traffic is a challenging task and when you are new to blogging, you might not know how to begin the process or where to […]
Questions to Ask Yourself When Designing a Landing Page
Landing pages play a huge role in your advertising campaigns. Although creating a landing page is often the final step you take in your advertising campaign, it should always be at the forefront of your mind. We round up the top questions you need to ask yourself before publishing a landing page. If you can answer yes to […]
A Starter Guide for Using SEO to Improve Your Content Campaign
We already know that search engine optimization (SEO) is a powerful tool for content marketers. As Andy Betts, CMO Advisor and Content Evangelist from BrightEdge, said “SEO, alone, is not enough to guarantee success. Content marketing, alone, is not enough to guarantee success. Together, they build a better customer experience. There’s a massive opportunity for people who […]
How Do I Make My Content Engaging?
For the most part, content marketing must aim to create engaging content that converts. You already know that content comes in all shapes, sizes and topics. The great ones captivate, educate, and inspire. Three content qualities that are worth seeking – whether you are creating content for your email campaigns, landing pages, social media posts, etc. After all, effective content marketing means producing pieces of […]
What is Link Building and Why is it Important?
Link building is an integral part of digital marketing, particularly in SEO. It is a smart way to promote your website with the ultimate goal of obtaining quality links. This means links coming from relevant and authoritative websites. How to build links There are several link building strategies. The most common ones include: Writing testimonials […]
