Tag Archives: content marketing

A Starter Guide for Using SEO to Improve Your Content Campaign

A Starter Guide for Using SEO to Improve Your Content Campaign

We already know that search engine optimization (SEO) is a powerful tool for content marketers. As Andy Betts, CMO Advisor and Content Evangelist from…
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6 Good Reasons You Should be Guest Blogging

6 Good Reasons You Should be Guest Blogging

You might be wondering what value you can get out of guest blogging. Is it really worth your time and effort? When done…
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FFour Easy Ways to Create Great Headlines Your Readers Can't Resist

Four Easy Ways to Create Great Headlines Your Readers Can’t Resist

In a world full of noise, how do you rise above it? How do you get people to read your content? It begins…
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Choosing the Best Length of Content for Your Website: Short-Form Vs Long-Form 

Choosing the Best Length of Content for Your Website: Short-Form Vs Long-Form 

How long should your content be? That is probably one of the most common questions content writers come across. Technically, a 400-word article…
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Big Content What, Why and How

Big Content: What, Why and How

You probably have heard of big data but what about big content? According to Search Engine Journal big content means content that a publisher cannot…
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How do I make my content engaging

How Do I Make My Content Engaging?

For the most part, content marketing must aim to create engaging content that converts. You already know that content comes in all shapes, sizes and topics. The great…
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Elements of a Good Editorial Calendar

Four Main Elements of a Good Editorial Calendar

Content marketing is a long-term strategy to captivate, convert, and retain customers. It can be difficult to keep a long-term strategy running smoothly without tools to manage it…
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How to Use Guest Blogging as Part of Your Content Strategy

How to Use Guest Blogging as Part of Your Content Strategy

If you have been developing content, you might have considered using guest blogging as part of your strategy. For those who are not familiar…
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Why Fresh Content Is Important for Your Website and SEO

Why Fresh Content Is Important for Your Website and SEO

You have been contemplating running a content marketing campaign. Chances are, you came across the expression, “Content is King” as you did your research. However, in this age…
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Beginner's Guide for Measuring Your Content Marketing Success

Beginner’s Guide for Measuring Your Content Marketing Success

Your content marketing success revolves around three main elements. Creating valuable content comes first. Next is publishing and distributing that content to the right channels.…
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