The Top Five Benefits of Email Marketing
Email has been around for many years and yet it continues to be the prime mode of communication between businesses and customers. Despite the rise of social media channels, email remains one of the most profitable means of marketing. To back this up, Constant Contact shows how small businesses are utilizing it to their advantage. […]
Identifying Your Target Audience the Smart Way
When it comes to digital marketing, identifying your target audience and understanding where they are at their purchase journey is what will make or break your success. After all, how can you effectively market your offerings to a group of people you hardly know anything about? Whether you are a business owner or a marketer, […]
The basics for getting started with content marketing
If you want to do digital marketing right, you need to have a great content marketing campaign. Content marketing is the development of customer-facing channels that allow your business to meet the needs of your customers (both existing and prospects) through your content. Whether they come in a form of blog posts, infographics, videos, podcasts, […]
