Choosing the Best Length of Content for Your Website: Short-Form Vs Long-Form
How long should your content be? That is probably one of the most common questions content writers come across. Technically, a 400-word article is enough for it to be indexed by Google. However, adding a lot more words can amplify your content, educate your readers more deeply, position your brand as a thought leader, and […]
How Do I Make My Content Engaging?
For the most part, content marketing must aim to create engaging content that converts. You already know that content comes in all shapes, sizes and topics. The great ones captivate, educate, and inspire. Three content qualities that are worth seeking – whether you are creating content for your email campaigns, landing pages, social media posts, etc. After all, effective content marketing means producing pieces of […]
What are Short Tail and Long Tail Keywords?
Keywords are another big factor that can make or break your on-page SEO. When deciding which keywords to use, doing a careful keyword research is important. But which type of keywords should you focus on? Should you be using short tail keywords? Or are long tail keywords better for your business? What are short tail keywords? Also known as ‘head terms’, short tail keywords […]
How to Use Guest Blogging as Part of Your Content Strategy
If you have been developing content, you might have considered using guest blogging as part of your strategy. For those who are not familiar with it – guest blogging is when you write a post for a blog that is not your own or when you feature another writer’s content on your blog. Let us look at how […]
Beginner’s Guide for Measuring Your Content Marketing Success
Your content marketing success revolves around three main elements. Creating valuable content comes first. Next is publishing and distributing that content to the right channels. Then, when the first two elements are completed, you need to measure the success of your content marketing efforts. So are you reaching your content marketing goals? As a small business owner, […]
Instagram Updates for 2018: How to Make the Most of It
If you have been marketing through Instagram, it is likely you have come across its countless updates in the past. Just when you thought you have figured the latest Instagram algorithm out, the platform changes it again. This year, the new update is causing a lot of trouble and annoyance for many social media marketers. Staying in the loop has […]
