The Benefits of Content Marketing for Your Brand
You probably have heard that “content is king”. But, are you maximizing your content as part of your digital marketing strategy? Content marketing is one of the most practical, effective and useful marketing strategies in this digital age. In today’s post, we compile the top benefits of content marketing and the ways it can do wonders for your brand when done right. Top Benefits […]
Effective Tactics for Writing Meta Descriptions
Writing meta descriptions is an essential activity in your SEO campaign. Meta descriptions provide a concise summary of a page’s content alongside the metadata in your website’s HTML code. If you are not sure what a meta description looks like, it is the snippet of text that is displayed in the search engine results underneath a […]
6 Good Reasons You Should be Guest Blogging
You might be wondering what value you can get out of guest blogging. Is it really worth your time and effort? When done correctly, guest blogging is an incredibly powerful tool in your overall content marketing strategy. Here’s why. Six Reasons to Start Guest Blogging Now Earn Brand Recognition As more readers within your niche start noticing […]
Four Easy Ways to Create Great Headlines Your Readers Can’t Resist
In a world full of noise, how do you rise above it? How do you get people to read your content? It begins by creating great headlines. Whether it is a blog post, an eBook or an email, a strong title gets your readers to pause, read and share your content. As the famous advertising […]
How to Delegate Your Marketing Plan and Focus on Your Business Strengths
Handling your marketing single-handedly is not easy. While you can try to improve your weaker areas, this will likely take a lot of time and energy and when you are running a small business, your time and energy are precious. Instead of trying to learn the skills you lack, it is usually more worthwhile to focus […]
Choosing the Best Length of Content for Your Website: Short-Form Vs Long-Form
How long should your content be? That is probably one of the most common questions content writers come across. Technically, a 400-word article is enough for it to be indexed by Google. However, adding a lot more words can amplify your content, educate your readers more deeply, position your brand as a thought leader, and […]
