The Top Five Benefits of Email Marketing

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Email has been around for many years and yet it continues to be the prime mode of communication between businesses and customers. Despite the rise of social media channels, email remains one of the most profitable means of marketing. To back this up, Constant Contact shows how small businesses are utilizing it to their advantage. […]

Things that makes for an exceptional content

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You wouldn’t want to waste your time and money on content that never converts, so it’s obviously necessary to have a strategy for creating exceptional content that isn’t only going to be read but also valuable enough that your customers are compelled to do business with you. Whatever your content marketing objectives are, your content […]

Identifying Your Target Audience the Smart Way

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When it comes to digital marketing, identifying your target audience and understanding where they are at their purchase journey is what will make or break your success. After all, how can you effectively market your offerings to a group of people you hardly know anything about? Whether you are a business owner or a marketer, […]

Facebook Ads Targeting: Are You Speaking to an Empty Room?

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Are you looking for one effective avenue that will target your specific market in no time? With hundreds of online platforms to market your brand, which one do you choose? From small businesses to large enterprises, one media continues to outrank the others when it comes to lead generation and conversion, and that is Facebook. […]