Top Three Techniques In Increasing Blog Traffic

You have dedicated so much already on your blog. Now that it looks established, it is time to improve its traffic. However, increasing blog traffic can be quite tedious, and chances are, you are not sure where to start. In this post, we share certain techniques you can use to get more traffic and make your blog grow. And the […]

The Benefits of Content Marketing for Your Brand

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You probably have heard that “content is king”. But, are you maximizing your content as part of your digital marketing strategy? Content marketing is one of the most practical, effective and useful marketing strategies in this digital age. In today’s post, we compile the top benefits of content marketing and the ways it can do wonders for your brand when done right. Top Benefits […]

Questions to Ask Yourself When Designing a Landing Page

Landing pages play a huge role in your advertising campaigns. Although creating a landing page is often the final step you take in your advertising campaign, it should always be at the forefront of your mind. We round up the top questions you need to ask yourself before publishing a landing page. If you can answer yes to […]

How to Create Email Newsletters Your Customers Will Want to Read and Share

Email newsletters are a great way to connect and engage with your customers and prospects. However, creating one, whether it is from scratch or with the use of templates, is not always that easy. More often than not, you have to take into account a handful of items when putting an email newsletter. You have […]

A Starter Guide for Using SEO to Improve Your Content Campaign

A Starter Guide for Using SEO to Improve Your Content Campaign

We already know that search engine optimization (SEO) is a powerful tool for content marketers. As Andy Betts, CMO Advisor and Content Evangelist from BrightEdge, said “SEO, alone, is not enough to guarantee success. Content marketing, alone, is not enough to guarantee success. Together, they build a better customer experience. There’s a massive opportunity for people who […]

Common PPC Mistakes and How to Avoid Them

Common PPC Mistakes and How to Avoid Them

Pay-per-click (PPC) marketing as defined by WordStream is a way of using search engine advertising to generate clicks to your website, rather than earning those clicks organically. Do you see those ads appearing on top of Google’s search results page?  That is PPC advertising. Below is an example. Through PPC advertising your business becomes visible to consumers looking for […]