Category Archives: Business advice

How do I make my content engaging

How Do I Make My Content Engaging?

For the most part, content marketing must aim to create engaging content that converts. You already know that content comes in all shapes, sizes and topics. The great…
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What are Short Tail and Long Tail Keywords 

What are Short Tail and Long Tail Keywords?

Keywords are another big factor that can make or break your on-page SEO. When deciding which keywords to use, doing a careful keyword research is important. But which type of…
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Elements of a Good Editorial Calendar

Four Main Elements of a Good Editorial Calendar

Content marketing is a long-term strategy to captivate, convert, and retain customers. It can be difficult to keep a long-term strategy running smoothly without tools to manage it…
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How to Use Guest Blogging as Part of Your Content Strategy

How to Use Guest Blogging as Part of Your Content Strategy

If you have been developing content, you might have considered using guest blogging as part of your strategy. For those who are not familiar…
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Why Fresh Content Is Important for Your Website and SEO

Why Fresh Content Is Important for Your Website and SEO

You have been contemplating running a content marketing campaign. Chances are, you came across the expression, “Content is King” as you did your research. However, in this age…
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Beginner's Guide for Measuring Your Content Marketing Success

Beginner’s Guide for Measuring Your Content Marketing Success

Your content marketing success revolves around three main elements. Creating valuable content comes first. Next is publishing and distributing that content to the right channels.…
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How to Build and Maintain a Great Online Reputation

How to Build and Maintain a Great Online Reputation

Building an online reputation is one of the biggest challenges most businesses face. Yet, it is a must-have in the daily operations of any business to become…
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Instagram Algorithm 2018

Instagram Updates for 2018: How to Make the Most of It

If you have been marketing through Instagram, it is likely you have come across its countless updates in the past. Just when you thought you…
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benefits of content marketing

The Benefits of Content Marketing for Your Brand

You probably have heard that “content is king”. But, are you maximizing your content as part of your digital marketing strategy? Content marketing is one of the…
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email marketing

The Top Five Benefits of Email Marketing

Email has been around for many years and yet it continues to be the prime mode of communication between businesses and customers. Despite…
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