5 valuable marketing insights we can learn from Taylor Swift

With 40 American Music Awards, 12 Grammy Awards, an Emmy Award, and 29 Billboard Music Awards, among other accolades, Taylor Swift is undoubtedly one of the best artists in the music industry. Her strategic approach to marketing and branding has elevated her from a talented singer-songwriter to a global superstar. In this blog post, we […]

Google Analytics Migration: What you need to know before the July 1 deadline

  Google Analytics (GA) has been a powerful tool for businesses, enabling them to track and analyze website traffic as well as user behavior. In October 2020, Google introduced the next generation of GA: Google Analytics 4 (GA4). This new iteration offers a plethora of advanced features and capabilities that were previously unavailable, including machine […]

Trade Secrets for a Successful B2B Marketing

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B2B marketing stands for business-to-business marketing. It differs from B2C (business-to-consumer) in the way that its target clients are businesses and organizations, not individuals. Companies that sell products and services such as SaaS and electronic products use B2B marketing strategies to generate leads and close potential deals. In the past, B2B companies relied on traditional […]

35 Reasons Why Mortgage Lenders Should Consider PPC Advertising

The future of mortgage marketing is digital. Gone are the days when you have to list your business on yellow pages or pay for print ads to get your brand seen by your target customers. In this digital age, people can easily find businesses with just a few clicks of a button. This online transformation […]

Understanding Pay Per Click and How It Can Help Your Insurance Company


Lead generation is one of the most important aspects of marketing. Before a transaction becomes a sale, it starts first with a lead. Insurance agents, both new and seasoned, should know multiple ways how to generate leads. In the past, most insurance companies relied on traditional marketing tactics. Insurance companies would display their advertisements on […]

How To Leverage Social Media for Mortgage Lenders

With the advancement of technology, more people are now doing internet searches instead of driving to banks and financial institutions to apply for mortgage loans. This digital transformation allows mortgage lenders to reach more customers. Thanks to the power of websites and social media, their business is just a few clicks away. Loan officers who […]