Category Archives: Uncategorized

Trade Secrets for a Successful B2B Marketing

B2B marketing stands for business-to-business marketing. It differs from B2C (business-to-consumer) in the way that its target clients are businesses and organizations, not…
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35 Reasons Why Mortgage Lenders Should Consider PPC Advertising

The future of mortgage marketing is digital. Gone are the days when you have to list your business on yellow pages or pay…
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Understanding Pay Per Click and How It Can Help Your Insurance Company

Lead generation is one of the most important aspects of marketing. Before a transaction becomes a sale, it starts first with a lead.…
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How To Leverage Social Media for Mortgage Lenders

With the advancement of technology, more people are now doing internet searches instead of driving to banks and financial institutions to apply for…
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45 Tips to Maximize Social Media for your Insurance Company

About 80% of businesses are using social media to promote themselves. With roughly 3.7 billion social media users all over the world, companies…
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Your Complete Guide to A/B Testing and How it can Increase your ROI  

A/B testing is a marketing tactic used to analyze and understand what type of content and design attracts and converts most visitors. Whether…
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Getting started with your CRM: Best practices for CRM and Marketing Automation Integration

Sales, marketing, and customer service are three of the most important aspects of a successful business. As businesses and companies embrace digital transformation,…
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Helpful Tips & Strategies for your B2B Marketing

In the highly competitive B2B industry, identifying the best and most-effective lead generation strategies is crucial. Most businesses are exploring ways how they…
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59 Tips and Tricks for your B2B Lead Generation Initiative

The key to successful B2B sales starts with effective lead generation strategies. To generate better conversion rates, B2B marketers should use various methods…
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4 Tips to Help You Realign Your Marketing (Plus: FREE Marketing Health Assessment)

We've found that many businesses skip out on the key elements of an effective marketing strategy. This hinders them from standing out from…
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