45 Tips to Maximize Social Media for your Insurance Company
About 80% of businesses are using social media to promote themselves. With roughly 3.7 billion social media users all over the world, companies need to be present on at least one platform. For insurance companies, social media can be a lead generation and sales tool. If companies implement the best and most-effective online marketing practices, […]
Your Complete Guide to A/B Testing and How it can Increase your ROI
A/B testing is a marketing tactic used to analyze and understand what type of content and design attracts and converts most visitors. Whether your business is B2B or B2C, using A/B testing will help you to have a better view of your audiences’ purchasing behavior and track the performance of your marketing content. What […]
Getting started with your CRM: Best practices for CRM and Marketing Automation Integration
Sales, marketing, and customer service are three of the most important aspects of a successful business. As businesses and companies embrace digital transformation, the need to find the most-effective tools that save time, simplify tasks, and support sales growth is vital. For most organizations and marketers, using a customer relationship management (CRM) tool is a […]
Helpful Tips & Strategies for your B2B Marketing
In the highly competitive B2B industry, identifying the best and most-effective lead generation strategies is crucial. Most businesses are exploring ways how they will be able to reach their target audience, grab their attention, and convert them into paying customers. One of these marketing strategies is B2B appointment setting where a dedicated sales department does […]
59 Tips and Tricks for your B2B Lead Generation Initiative
The key to successful B2B sales starts with effective lead generation strategies. To generate better conversion rates, B2B marketers should use various methods to attract the target audience, meet their preferences, and influence their buying decisions. B2B lead generation is a process of finding and attracting leads for a business. Without a solid lead generation […]
4 Tips to Help You Realign Your Marketing (Plus: FREE Marketing Health Assessment)
We’ve found that many businesses skip out on the key elements of an effective marketing strategy. This hinders them from standing out from the crowd and truly being visible in the marketplace. You may have noticed this by now, but your business isn’t likely unique. It’s time to learn how to set yourself apart from […]
