Effective Tactics for Writing Meta Descriptions
Writing meta descriptions is an essential activity in your SEO campaign. Meta descriptions provide a concise summary of a page’s content alongside the metadata in your website’s HTML code. If you are not sure what a meta description looks like, it is the snippet of text that is displayed in the search engine results underneath a […]
What are Short Tail and Long Tail Keywords?
Keywords are another big factor that can make or break your on-page SEO. When deciding which keywords to use, doing a careful keyword research is important. But which type of keywords should you focus on? Should you be using short tail keywords? Or are long tail keywords better for your business? What are short tail keywords? Also known as ‘head terms’, short tail keywords […]
How to Use Guest Blogging as Part of Your Content Strategy
If you have been developing content, you might have considered using guest blogging as part of your strategy. For those who are not familiar with it – guest blogging is when you write a post for a blog that is not your own or when you feature another writer’s content on your blog. Let us look at how […]
Why Fresh Content Is Important for Your Website and SEO
You have been contemplating running a content marketing campaign. Chances are, you came across the expression, “Content is King” as you did your research. However, in this age of information overload, we could not agree more that “Fresh Content is King.” In fact, a lot of digital marketing and SEO experts have revised this popular phrase to emphasize the importance of fresh content […]
How to Build and Maintain a Great Online Reputation
Building an online reputation is one of the biggest challenges most businesses face. Yet, it is a must-have in the daily operations of any business to become successful in today’s market. With the rise of social media, it is easy for consumers to leave a comment on your page or publish posts about your products and services. Word-of-mouth referrals travel fast […]
Things that makes for an exceptional content
You wouldn’t want to waste your time and money on content that never converts, so it’s obviously necessary to have a strategy for creating exceptional content that isn’t only going to be read but also valuable enough that your customers are compelled to do business with you. Whatever your content marketing objectives are, your content […]
