Reasons Why Marketing Is Vital, Especially During a Recession
Marketing is often seen as an optional expense for businesses, especially during a recession. However, the truth is that it is a must-have for businesses to survive and thrive during challenging economic times. In this blog post, we outlined the reasons why marketing is essential during a recession and how it can help your business […]
How To Have Your Business Appear On The Front Page of Google
When it comes to Google search results, being on the first page is key. According to Neil Patel, New York Times bestselling author and leading online marketer, 75% of people never visit the second page of a Google search. If you want to be seen online, you might want to learn how to appear on […]
Top Three Techniques In Increasing Blog Traffic
You have dedicated so much already on your blog. Now that it looks established, it is time to improve its traffic. However, increasing blog traffic can be quite tedious, and chances are, you are not sure where to start. In this post, we share certain techniques you can use to get more traffic and make your blog grow. And the […]
The Benefits of Content Marketing for Your Brand
You probably have heard that “content is king”. But, are you maximizing your content as part of your digital marketing strategy? Content marketing is one of the most practical, effective and useful marketing strategies in this digital age. In today’s post, we compile the top benefits of content marketing and the ways it can do wonders for your brand when done right. Top Benefits […]
A Starter Guide for Using SEO to Improve Your Content Campaign
We already know that search engine optimization (SEO) is a powerful tool for content marketers. As Andy Betts, CMO Advisor and Content Evangelist from BrightEdge, said “SEO, alone, is not enough to guarantee success. Content marketing, alone, is not enough to guarantee success. Together, they build a better customer experience. There’s a massive opportunity for people who […]
Common PPC Mistakes and How to Avoid Them
Pay-per-click (PPC) marketing as defined by WordStream is a way of using search engine advertising to generate clicks to your website, rather than earning those clicks organically. Do you see those ads appearing on top of Google’s search results page? That is PPC advertising. Below is an example. Through PPC advertising your business becomes visible to consumers looking for […]
