Four Main Elements of a Good Editorial Calendar
Content marketing is a long-term strategy to captivate, convert, and retain customers. It can be difficult to keep a long-term strategy running smoothly without tools to manage it all. And one of the most powerful tools you can use is the editorial calendar. Whether you are developing content for your landing page, an infographic for your blog, or a hot topic on Facebook, an […]
How to Use Guest Blogging as Part of Your Content Strategy
If you have been developing content, you might have considered using guest blogging as part of your strategy. For those who are not familiar with it – guest blogging is when you write a post for a blog that is not your own or when you feature another writer’s content on your blog. Let us look at how […]
Why Fresh Content Is Important for Your Website and SEO
You have been contemplating running a content marketing campaign. Chances are, you came across the expression, “Content is King” as you did your research. However, in this age of information overload, we could not agree more that “Fresh Content is King.” In fact, a lot of digital marketing and SEO experts have revised this popular phrase to emphasize the importance of fresh content […]
Beginner’s Guide for Measuring Your Content Marketing Success
Your content marketing success revolves around three main elements. Creating valuable content comes first. Next is publishing and distributing that content to the right channels. Then, when the first two elements are completed, you need to measure the success of your content marketing efforts. So are you reaching your content marketing goals? As a small business owner, […]
How to Build and Maintain a Great Online Reputation
Building an online reputation is one of the biggest challenges most businesses face. Yet, it is a must-have in the daily operations of any business to become successful in today’s market. With the rise of social media, it is easy for consumers to leave a comment on your page or publish posts about your products and services. Word-of-mouth referrals travel fast […]
Instagram Updates for 2018: How to Make the Most of It
If you have been marketing through Instagram, it is likely you have come across its countless updates in the past. Just when you thought you have figured the latest Instagram algorithm out, the platform changes it again. This year, the new update is causing a lot of trouble and annoyance for many social media marketers. Staying in the loop has […]
