Questions to Ask Yourself When Designing a Landing Page
Landing pages play a huge role in your advertising campaigns. Although creating a landing page is often the final step you take in your advertising campaign, it should always be at the forefront of your mind. We round up the top questions you need to ask yourself before publishing a landing page. If you can answer yes to […]
How to Create Email Newsletters Your Customers Will Want to Read and Share
Email newsletters are a great way to connect and engage with your customers and prospects. However, creating one, whether it is from scratch or with the use of templates, is not always that easy. More often than not, you have to take into account a handful of items when putting an email newsletter. You have […]
A Starter Guide for Using SEO to Improve Your Content Campaign
We already know that search engine optimization (SEO) is a powerful tool for content marketers. As Andy Betts, CMO Advisor and Content Evangelist from BrightEdge, said “SEO, alone, is not enough to guarantee success. Content marketing, alone, is not enough to guarantee success. Together, they build a better customer experience. There’s a massive opportunity for people who […]
Common PPC Mistakes and How to Avoid Them
Pay-per-click (PPC) marketing as defined by WordStream is a way of using search engine advertising to generate clicks to your website, rather than earning those clicks organically. Do you see those ads appearing on top of Google’s search results page? That is PPC advertising. Below is an example. Through PPC advertising your business becomes visible to consumers looking for […]
Top Three Social Media Management Tools
Managing your social media presence is just as crucial as offering stellar content to your followers. Not only is social media a perfect avenue for updating your followers with recent happenings, it is also the best place to offer them relevant content and to gain candid feedback and ideas for topics. Not to mention the countless […]
Effective Tactics for Writing Meta Descriptions
Writing meta descriptions is an essential activity in your SEO campaign. Meta descriptions provide a concise summary of a page’s content alongside the metadata in your website’s HTML code. If you are not sure what a meta description looks like, it is the snippet of text that is displayed in the search engine results underneath a […]
