6 Good Reasons You Should be Guest Blogging

6 Good Reasons You Should be Guest Blogging

You might be wondering what value you can get out of guest blogging. Is it really worth your time and effort? When done correctly, guest blogging is an incredibly powerful tool in your overall content marketing strategy. Here’s why. Six Reasons to Start Guest Blogging Now Earn Brand Recognition As more readers within your niche start noticing […]

Four Easy Ways to Create Great Headlines Your Readers Can’t Resist

Four Easy Ways to Create Great Headlines Your Readers Can't Resist

In a world full of noise, how do you rise above it? How do you get people to read your content? It begins by creating great headlines. Whether it is a blog post, an eBook or an email, a strong title gets your readers to pause, read and share your content. As the famous advertising […]

How to Delegate Your Marketing Plan and Focus on Your Business Strengths

How-to-Delegate-Your-Marketing-Plan-and-Focus-on-Your-Business-Strengths

Handling your marketing single-handedly is not easy. While you can try to improve your weaker areas, this will likely take a lot of time and energy and when you are running a small business, your time and energy are precious. Instead of trying to learn the skills you lack, it is usually more worthwhile to focus […]

Choosing the Best Length of Content for Your Website: Short-Form Vs Long-Form

Choosing the Best Length of Content for Your Website: Short-Form Vs Long-Form 

How long should your content be? That is probably one of the most common questions content writers come across. Technically, a 400-word article is enough for it to be indexed by Google. However, adding a lot more words can amplify your content, educate your readers more deeply, position your brand as a thought leader, and […]

Big Content: What, Why and How

Big Content What, Why and How

You probably have heard of big data but what about big content? According to Search Engine Journal big content means content that a publisher cannot easily replicate themselves. The effort they would need to produce the content is simply too much. Furthermore, Dr. Peter J. Meyers, defines big content as something that requires investment, can break molds, and […]