A Starter Guide for Using SEO to Improve Your Content Campaign
We already know that search engine optimization (SEO) is a powerful tool for content marketers. As Andy Betts, CMO Advisor and Content Evangelist from BrightEdge, said “SEO, alone, is not enough to guarantee success. Content marketing, alone, is not enough to guarantee success. Together, they build a better customer experience. There’s a massive opportunity for people who […]
Common PPC Mistakes and How to Avoid Them
Pay-per-click (PPC) marketing as defined by WordStream is a way of using search engine advertising to generate clicks to your website, rather than earning those clicks organically. Do you see those ads appearing on top of Google’s search results page? That is PPC advertising. Below is an example. Through PPC advertising your business becomes visible to consumers looking for […]
Top Three Social Media Management Tools
Managing your social media presence is just as crucial as offering stellar content to your followers. Not only is social media a perfect avenue for updating your followers with recent happenings, it is also the best place to offer them relevant content and to gain candid feedback and ideas for topics. Not to mention the countless […]
Effective Tactics for Writing Meta Descriptions
Writing meta descriptions is an essential activity in your SEO campaign. Meta descriptions provide a concise summary of a page’s content alongside the metadata in your website’s HTML code. If you are not sure what a meta description looks like, it is the snippet of text that is displayed in the search engine results underneath a […]
6 Good Reasons You Should be Guest Blogging
You might be wondering what value you can get out of guest blogging. Is it really worth your time and effort? When done correctly, guest blogging is an incredibly powerful tool in your overall content marketing strategy. Here’s why. Six Reasons to Start Guest Blogging Now Earn Brand Recognition As more readers within your niche start noticing […]
Four Easy Ways to Create Great Headlines Your Readers Can’t Resist
In a world full of noise, how do you rise above it? How do you get people to read your content? It begins by creating great headlines. Whether it is a blog post, an eBook or an email, a strong title gets your readers to pause, read and share your content. As the famous advertising […]
