59 Tips and Tricks for your B2B Lead Generation Initiative
The key to successful B2B sales starts with effective lead generation strategies. To generate better conversion rates, B2B marketers should use various methods to attract the target audience, meet their preferences, and influence their buying decisions. B2B lead generation is a process of finding and attracting leads for a business. Without a solid lead generation […]
How to Delegate Your Marketing Plan and Focus on Your Business Strengths
Handling your marketing single-handedly is not easy. While you can try to improve your weaker areas, this will likely take a lot of time and energy and when you are running a small business, your time and energy are precious. Instead of trying to learn the skills you lack, it is usually more worthwhile to focus […]
Big Content: What, Why and How
You probably have heard of big data but what about big content? According to Search Engine Journal big content means content that a publisher cannot easily replicate themselves. The effort they would need to produce the content is simply too much. Furthermore, Dr. Peter J. Meyers, defines big content as something that requires investment, can break molds, and […]
Four Main Elements of a Good Editorial Calendar
Content marketing is a long-term strategy to captivate, convert, and retain customers. It can be difficult to keep a long-term strategy running smoothly without tools to manage it all. And one of the most powerful tools you can use is the editorial calendar. Whether you are developing content for your landing page, an infographic for your blog, or a hot topic on Facebook, an […]
The basics for getting started with content marketing
If you want to do digital marketing right, you need to have a great content marketing campaign. Content marketing is the development of customer-facing channels that allow your business to meet the needs of your customers (both existing and prospects) through your content. Whether they come in a form of blog posts, infographics, videos, podcasts, […]
