Reasons Why Marketing Is Vital, Especially During a Recession

Marketing is often seen as an optional expense for businesses, especially during a recession. However, the truth is that it is a must-have for businesses to survive and thrive during challenging economic times. In this blog post, we outlined the reasons why marketing is essential during a recession and how it can help your business […]

Top Three Techniques In Increasing Blog Traffic

You have dedicated so much already on your blog. Now that it looks established, it is time to improve its traffic. However, increasing blog traffic can be quite tedious, and chances are, you are not sure where to start. In this post, we share certain techniques you can use to get more traffic and make your blog grow. And the […]

Questions to Ask Yourself When Designing a Landing Page

Landing pages play a huge role in your advertising campaigns. Although creating a landing page is often the final step you take in your advertising campaign, it should always be at the forefront of your mind. We round up the top questions you need to ask yourself before publishing a landing page. If you can answer yes to […]

Choosing the Best Length of Content for Your Website: Short-Form Vs Long-Form

Choosing the Best Length of Content for Your Website: Short-Form Vs Long-Form 

How long should your content be? That is probably one of the most common questions content writers come across. Technically, a 400-word article is enough for it to be indexed by Google. However, adding a lot more words can amplify your content, educate your readers more deeply, position your brand as a thought leader, and […]

Big Content: What, Why and How

Big Content What, Why and How

You probably have heard of big data but what about big content? According to Search Engine Journal big content means content that a publisher cannot easily replicate themselves. The effort they would need to produce the content is simply too much. Furthermore, Dr. Peter J. Meyers, defines big content as something that requires investment, can break molds, and […]

How Do I Make My Content Engaging?

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For the most part, content marketing must aim to create engaging content that converts. You already know that content comes in all shapes, sizes and topics. The great ones captivate, educate, and inspire. Three content qualities that are worth seeking – whether you are creating content for your email campaigns, landing pages, social media posts, etc. After all, effective content marketing means producing pieces of […]