The Benefits of Content Marketing for Your Brand

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You probably have heard that “content is king”. But, are you maximizing your content as part of your digital marketing strategy? Content marketing is one of the most practical, effective and useful marketing strategies in this digital age. In today’s post, we compile the top benefits of content marketing and the ways it can do wonders for your brand when done right. Top Benefits […]

Top Three Social Media Management Tools

Top Three Social Media Management Tools

Managing your social media presence is just as crucial as offering stellar content to your followers. Not only is social media a perfect avenue for updating your followers with recent happenings, it is also the best place to offer them relevant content and to gain candid feedback and ideas for topics. Not to mention the countless […]

How to Use Guest Blogging as Part of Your Content Strategy

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If you have been developing content, you might have considered using guest blogging as part of your strategy. For those who are not familiar with it – guest blogging is when you write a post for a blog that is not your own or when you feature another writer’s content on your blog. Let us look at how […]

How to Build and Maintain a Great Online Reputation

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Building an online reputation is one of the biggest challenges most businesses face. Yet, it is a must-have in the daily operations of any business to become successful in today’s market. With the rise of social media, it is easy for consumers to leave a comment on your page or publish posts about your products and services. Word-of-mouth referrals travel fast […]

Instagram Updates for 2018: How to Make the Most of It

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If you have been marketing through Instagram, it is likely you have come across its countless updates in the past. Just when you thought you have figured the latest Instagram algorithm out, the platform changes it again. This year, the new update is causing a lot of trouble and annoyance for many social media marketers. Staying in the loop has […]