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Learn new digital marketing tips and tactics from our blogs.

How to Delegate Your Marketing Plan and Focus on Your Business Strengths

Handling your marketing single-handedly is not easy. While you can try to improve your weaker areas, this will likely take a lot of time and energy and when you are running a small business, your time and energy are precious. Instead of trying to le

Choosing the Best Length of Content for Your Website: Short-Form Vs Long-Form

How long should your content be? That is probably one of the most common questions content writers come across. Technically, a 400-word article is enough for it to be indexed by Google. However, adding a lot more words can amplify your content, educa

Big Content: What, Why and How

You probably have heard of big data but what about big content? According to Search Engine Journal big content means content that a publisher cannot easily replicate themselves. The effort they would need to produce the content is simply too much.

How Do I Make My Content Engaging?

For the most part, content marketing must aim to create engaging content that converts. You already know that content comes in all shapes, sizes and topics. The great ones captivate, educate, and inspire. Three content qualities that are worth

What are Short Tail and Long Tail Keywords?

Keywords are another big factor that can make or break your on-page SEO. When deciding which keywords to use, doing a careful keyword research is important. But which type of keywords should you focus on? Should you be using short tail keyword

Four Main Elements of a Good Editorial Calendar

Content marketing is a long-term strategy to captivate, convert, and retain customers. It can be difficult to keep a long-term strategy running smoothly without tools to manage it all. And one of the most powerful tools you can use is the edito