BLOG POSTS
Learn new digital marketing tips and tactics from our blogs.
How to Create Email Newsletters Your Customers Will Want to Read and Share
Email newsletters are a great way to connect and engage with your customers and prospects. However, creating one, whether it is from scratch or with the use of templates, is not always that easy. More often than not, you have to take into account a h
A Starter Guide for Using SEO to Improve Your Content Campaign
We already know that search engine optimization (SEO) is a powerful tool for content marketers. As Andy Betts, CMO Advisor and Content Evangelist from BrightEdge, said “SEO, alone, is not enough to guarantee success. Content marketing, alone, is n
Common PPC Mistakes and How to Avoid Them
Pay-per-click (PPC) marketing as defined by WordStream is a way of using search engine advertising to generate clicks to your website, rather than earning those clicks organically. Do you see those ads appearing on top of Google’s search results
Top Three Social Media Management Tools
Managing your social media presence is just as crucial as offering stellar content to your followers. Not only is social media a perfect avenue for updating your followers with recent happenings, it is also the best place to offer them relevant conte
Effective Tactics for Writing Meta Descriptions
Writing meta descriptions is an essential activity in your SEO campaign. Meta descriptions provide a concise summary of a page’s content alongside the metadata in your website’s HTML code. If you are not sure what a meta description looks like, i
6 Good Reasons You Should be Guest Blogging
You might be wondering what value you can get out of guest blogging. Is it really worth your time and effort? When done correctly, guest blogging is an incredibly powerful tool in your overall content marketing strategy. Here’s why. Six Reasons t