Choosing the Best Length of Content for Your Website: Short-Form Vs Long-Form

Choosing the Best Length of Content for Your Website: Short-Form Vs Long-Form 

How long should your content be? That is probably one of the most common questions content writers come across. Technically, a 400-word article is enough for it to be indexed by Google. However, adding a lot more words can amplify your content, educate your readers more deeply, position your brand as a thought leader, and […]

Big Content: What, Why and How

Big Content What, Why and How

You probably have heard of big data but what about big content? According to Search Engine Journal big content means content that a publisher cannot easily replicate themselves. The effort they would need to produce the content is simply too much. Furthermore, Dr. Peter J. Meyers, defines big content as something that requires investment, can break molds, and […]

How Do I Make My Content Engaging?

How do I make my content engaging

For the most part, content marketing must aim to create engaging content that converts. You already know that content comes in all shapes, sizes and topics. The great ones captivate, educate, and inspire. Three content qualities that are worth seeking – whether you are creating content for your email campaigns, landing pages, social media posts, etc. After all, effective content marketing means producing pieces of […]

What are Short Tail and Long Tail Keywords?

What are Short Tail and Long Tail Keywords 

Keywords are another big factor that can make or break your on-page SEO. When deciding which keywords to use, doing a careful keyword research is important. But which type of keywords should you focus on? Should you be using short tail keywords? Or are long tail keywords better for your business? What are short tail keywords? Also known as ‘head terms’, short tail keywords […]

Four Main Elements of a Good Editorial Calendar

Elements of a Good Editorial Calendar

Content marketing is a long-term strategy to captivate, convert, and retain customers. It can be difficult to keep a long-term strategy running smoothly without tools to manage it all. And one of the most powerful tools you can use is the editorial calendar. Whether you are developing content for your landing page, an infographic for your blog, or a hot topic on Facebook, an […]

How to Use Guest Blogging as Part of Your Content Strategy

How to Use Guest Blogging as Part of Your Content Strategy

If you have been developing content, you might have considered using guest blogging as part of your strategy. For those who are not familiar with it – guest blogging is when you write a post for a blog that is not your own or when you feature another writer’s content on your blog. Let us look at how […]