Why Fresh Content Is Important for Your Website and SEO

Why Fresh Content Is Important for Your Website and SEO

You have been contemplating running a content marketing campaign. Chances are, you came across the expression, “Content is King” as you did your research. However, in this age of information overload, we could not agree more that “Fresh Content is King.” In fact, a lot of digital marketing and SEO experts have revised this popular phrase to emphasize the importance of fresh content […]

Beginner’s Guide for Measuring Your Content Marketing Success

Beginner's Guide for Measuring Your Content Marketing Success

Your content marketing success revolves around three main elements. Creating valuable content comes first. Next is publishing and distributing that content to the right channels. Then, when the first two elements are completed, you need to measure the success of your content marketing efforts. So are you reaching your content marketing goals? As a small business owner, […]

How to Build and Maintain a Great Online Reputation

How to Build and Maintain a Great Online Reputation

Building an online reputation is one of the biggest challenges most businesses face. Yet, it is a must-have in the daily operations of any business to become successful in today’s market. With the rise of social media, it is easy for consumers to leave a comment on your page or publish posts about your products and services. Word-of-mouth referrals travel fast […]

Instagram Updates for 2018: How to Make the Most of It

Instagram Algorithm 2018

If you have been marketing through Instagram, it is likely you have come across its countless updates in the past. Just when you thought you have figured the latest Instagram algorithm out, the platform changes it again. This year, the new update is causing a lot of trouble and annoyance for many social media marketers. Staying in the loop has […]

The Top Five Benefits of Email Marketing

email marketing

Email has been around for many years and yet it continues to be the prime mode of communication between businesses and customers. Despite the rise of social media channels, email remains one of the most profitable means of marketing. To back this up, Constant Contact shows how small businesses are utilizing it to their advantage. […]

Things that makes for an exceptional content

Creating Exceptional Content

You wouldn’t want to waste your time and money on content that never converts, so it’s obviously necessary to have a strategy for creating exceptional content that isn’t only going to be read but also valuable enough that your customers are compelled to do business with you. Whatever your content marketing objectives are, your content […]